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Active Generations by Cycling Without Age Singapore is Link Together Initiatives’ first project in Singapore. The project aims to build social connections for lonely seniors and empower them to reintegrate into their community.
Sports LinkVenture is a project by InspiringHK Sports Foundation to explore and engage in physical activities that can boost youth’s confidence and promote physical and mental well-being.
Animal Assisted Art and Music Therapy for Underprivileged Special Education Need (SEN) Youth by Rise Wise Foundation aims to foster the emotional, social and communication development of underprivileged SEN young people.
Link and Explore - Community and Career Exploration in Kwun Tong is an innovative project by Teach for Hong Kong Foundation.
Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT), announced today (Monday) that Link Together Initiatives, its flagship charity and community engagement programme, will disburse $18 million in the year 2024/2025. Through collaboration with its NGO partners and the community in Hong Kong and Singapore, the programme will focus on engagement with youth and elderly communities to help serve those in need.
Duncan Owen, Chairman of Link, said, “The announcement of the nine funding projects of Link Together Initiatives is a testament to our commitment to making a positive impact on our communities. This year, we are particularly excited to launch our first project in Singapore, extending our reach and impact beyond Hong Kong and Mainland China to another market in which Link operates. These projects, which focus on youth and elderly engagement, will empower individuals to connect with their communities, fostering a sense of belonging and shared purpose. We believe that these initiatives not only support meaningful causes, but also build a brighter future for all.”
The nine projects supported by Link Together Initiatives are scheduled to commence in October. Among these are four new projects that help engage different age groups in the community live more sustainable and healthy lives while fostering connection between them with the communities. The four new projects are detailed below:
In addition to the four new projects, Link is also deepening its collaboration with five existing NGOs to enhance the projects’ impact. Having been supported by Link in its ninth year, the Food Angel - We Link We Share Programme by Bo Charity Foundation will launch a new education programme to train university students as trainers to enhance youth and community awareness of global sustainable development in addition to surplus food collection at Link’s fresh markets and shopping malls.
Arts’ Options’ Deep-rooted Multi Performing Arts programme for Golden Agers will continue to host a series of professional drama training to equip the elderly with professional standard drama performance skills and nurtures them to become professional performers and trainers. The second “Golden Age Arts Festival” will also be organised in the coming year to promote local senior arts.
Other Link Together Initiatives’ projects include Environmental Association’s Nature LINK 2024-2025; Hong Kong Expressive Arts Therapy Service Centre’s ‘The Art of Life Journey’ Expressive Arts Therapy Multi-Ethnics Active Ageing Community Scheme; and KELY Support Group’s Together, we Flourish!– a community youth mental health initiative.
At the same time, Link will continue to promote social mobility and self-enrichment among young people through the Link University Scholarship and other internship and community services programmes.
The Link Together Initiatives programme supports causes related to environmental sustainability, inclusion and active ageing, as well as youth empowerment. Since its 2013 launch and including the commitment for the 2024/2025 projects, the Link Together Initiatives programme has committed $158 million to support more than 190 projects. These projects have benefited 118 NGOs and 18 million people. Meanwhile, the Link University Scholarship programme has awarded 1,820 scholarships since its establishment in 2015.
Details of the nine sponsored projects are listed in the Appendix.
Higher-resolution images can be downloaded from this link.
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About Link
Link Asset Management Limited (Link) is a leading global real estate investor and asset manager based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation. Link REIT has been 100% held by public and institutional investors since its listing in 2005 in Hong Kong. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. Through Link REIT, Link owns and manages a diversified portfolio of retail facilities, car parks, offices and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia’s Sydney and Melbourne and the UK’s London. With its expanded investment capability and dynamic growth strategy, Link aspires to be a world-class real estate investor and manager, serving and improving the lives of people around us.
For details, please visit https://www.linkreit.com.