Link Scholarship Recipient Gives Back to Society


November 2022

People see things differently after having a broadened horizon and exposure outside one’s everyday social circle. Tiffany Choi, who studies for biomedical engineering at the Chinese University of Hong Kong, proves this point.

Tiffany won the $20,000 Link University Scholarship last year with her academic achievement and outstanding performance at the interview. Although schoolwork has been keeping her busy, she still manages to find time for volunteering – this summer she took part in Link’s volunteer month activities.

Supported by Link Together Initiatives, the annual Link University Scholarship program aims to nurture young people and encourage upward mobility.

Tiffany said, “I like to explore things outside of academic subjects. The more I see and learn, the more I can broaden my horizon.” She took part in the project of Food Angel, another Link-sponsored program, a few months ago. For the project, she went to fresh markets in Lok Fu to collect vegetables and fruits and turn them into meal boxes.  While taking part in the activities, she was stunned by the extent of the wealth gap between the rich and the poor in a prosperous city like Hong Kong.

“If it wasn’t for this experience, I would have no idea about the number of people who are dependent on free meals. Their situations were made worse by the fifth wave of the pandemic, which has taken away many people’s jobs.”

Broaden life experience through volunteering


Volunteering at Food Angel gave Tiffany a first-hand look at the wide gap between the rich and the poor.
Tiffany shares her views about current affairs at a Link workshop.

Besides helping people, volunteering gives Tiffany the opportunity to see the different segments of society and to make friends with people from different background. This has greatly broadened her life experience. As for the $20,000 scholarship, Tiffany said part of it will be used to pay off tuition fee, while some will go into her savings – she plans to apply for the exchange program to Australia or Europe next year and would need money to cover her living expense abroad. She has also applied for this year’s Link Scholarship and she will continue to take time off her studies and learn more about things happening outside the campus.

Link Scholarship empowers promising students


Fifty judges participated in the Link University Scholarship Interview Day 2022.

The university scholarship is of one of Link’s core youth projects. Launched in 2015 and with no income screening requirement, it aims to support students who are the first among the three generations in their families to attend university, and to encourage upward mobility. So far, 1,380 scholarships have been awarded to students for a total of $27.6 million. The new academic year’s final interview day was held on 19 November, with the number of applicants reaching an all-time high of 2,084. Around 340 applicants were selected by the judging panel for the interviews.

Because of the pandemic, the interviews were conducted in a hybrid format.
Because of the pandemic, the interviews were conducted in a hybrid format.

Due to the pandemic, the interviews with the judging panel were held in a hybrid format. On that day, fifty judges from the government, public bodies, social welfare organisations, the commercial sectors, and media conducted online interviews with around 340 scholarship applicants, who were asked to give both self-introduction and engage in current affairs discussions. A total of 220 local university students will be selected, with each being awarded $20,000 in scholarship.

Judge, Dora Li.
Judge, Franco Ngan.

Dora Li, General Manager of The Investor and Financial Education Council and a judge on the panel for the second consecutive year, said she was impressed by the overall performance of students qualified at the interviews. The students were each given 90 seconds to present their own life stories. Given the short time, they had to be well-prepared and make their introductions as concise as possible. And if there’s a tip she can share with future applicants, it is that they can consult and learn from past scholarship winners on what judges normally look for in the interviews.

Franco Ngan, another judge and a member of the Financial Services Development Council’s Human Capital Committee, agrees on the exceptional quality of this year’s applicants, adding that some of them have left deep impressions on him. For example, those who were volunteering during early secondary school would take on planning and coordinating roles when they reached senior years. Some of them also demonstrated clear visions in their life-planning, such as their development of personal hobbies and future careers. Franco also sees the Scholarship’s emphasis on benefiting students who are the first to attend university among three generations in their families as an effective way to promote upward mobility.

All recipients would automatically become members of Link Scholars Alumni and be entitled to participate in its workshops and activities. These workshops and activities are aimed at broadening students’ horizon and mentality, as well as serving as a mutual aid platform where they can grow and face challenges together. Recipients are also given opportunities to join Link’s Summer Internship and Management Trainee programs.

Subscribe Now

Receive updates in Messenger

By subscribing, you agree to receive marketing materials as set out in the Personal Information Collection Statement .


Subscribe to latest Channel 823 stories to your inbox


Personal Information Collection Statement

This Statement is made by Link Asset Management Limited ("Link Asset Management") as manager of Link REIT and Link Properties Limited (collectively "Link", “we”, "our" or "us"), in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region ('the PDPO'). This Statement intends to notify you why your personal data is collected, how it will be used, to whom the personal data will be transferred and to whom data access requests are to be addressed.

Types of Personal Data Held

We hold four broad categories of personal data, namely customers' and tenants' personal data, business associates' personal data, employment-related personal data, website and social media users' personal data.

Collection - Why We Collect Your Data

From time to time, we may collect your personal data to provide our services to you and in an effort to improve your customer experience. You are not obliged to provide your personal data to us but if you do not, we may not be able to provide you with some of the information, materials, services and/or products of Link Asset Management and/or Link Properties Limited.

Provision of personal data (i.e. email address or similar personal data) to us is obligatory should you subscribe to “Channel 823” or any contents thereto.

If you are under the age of 18, you must ask your parent or guardian before providing any personal data to us.

Use - How Your Data May Be Used

The personal data you registered for subscribing to "Channel 823" (whether through our websites or through social media platforms) will be used for:

  1. disseminate the latest news and activities related to Link’s portfolios, latest development of Link, including but not limited to “Channel 823” or contents thereto;
  2. to provide information of events in relation to corporate social responsibility programs of Link such as (without limitation) Link Together Initiatives and similar sustainability/community engagement/charity initiatives organised or co-organised by Link at Link’s premises or on Link’s website or social media platforms;
  3. for handling enquiries and feedbacks for better services to you, tenants and shoppers who patronize Link premises or uses Link’s website or social media platforms;
  4. to provide services, activities or experiences under at Link’s premises or Link’s website / social media platforms and gauge popularity of the same
  5. for internal statistical and analysis purposes;
  6. transfer to the necessary parties identified in this PICS;
  7. making disclosure so required by law, regulation or court order of any jurisdiction and / or so request by any government, regulatory or law enforcement authority or administrative organization within or outside Hong Kong Special Administrative Region;
  8. for establishing legal claims or defences; and
  9. obtain legal advices and /or exercising, defending and / or protecting the rights or properties of Link, Link’s affiliates and contractors, agents and third party service providers including identifying, contracting or bringing legal actions against any persons who may be interfering with such rights or properties (whether intentionally or otherwise) and where any other third party may be harmed or property of any third party may be damaged by such interference

Use of Personal Data in Direct Marketing

We would like to use your email address or social media messengers for sending you "Channel 823" information or part thereof from time to time by way of direct marketing.

If you object to our use of your personal data for the relevant purposes as listed above, you can, at any time without charge, inform us via the “unsubscribe” function available in the emails or social media messengers of “Channel 823” updates or send an email to

Transfer of Your Personal Data

Personal data held by us will be kept confidential, but we may disclose/transfer such data to the following parties (whether within or outside the Hong Kong Special Administrative Region) for the purposes set out in this Statement:

  1. the entities comprising all the special purpose vehicles of Link REIT and the subsidiaries of Link Asset Management and/or Link Properties Limited in connection with the operation of our business and activities at Link premises / "Channel 823" or contents thereto;
  2. professional advisors, service providers or contractors of Link Asset Management and/or Link Properties Limited providing property management services, letting, licensing, social media services at Link premises / "Channel 823" or contents thereto;
  3. any agent, contractor or third party service provider who provides administrative, telecommunications, computer, payment, content, information or other marketing and promotional services to us in connection with the operation of our business and activities at or in relation to Link premises / "Channel 823" or contents thereto;
  4. any person under a duty of confidentiality to us or who has undertaken to keep your personal data confidential and use them in strict compliance with the requirements of the PDPO;
  5. any government, law enforcement authorities and administrative organisations and any person to whom we are under an obligation under law to make disclosure.


We strive at all times to ensure that your personal data will be protected against unauthorized or accidental access, processing, erasure or other use. We have implemented appropriate physical, electronic and managerial measures to safeguard and secure your personal data.

Your personal data will be kept in the office of Link Asset Management and/or Link Properties Limited or by the service providers engaged by Link Asset Management and/or Link Properties Limited and is accessible only to our authorized employees and service providers.

Retention of Data

We will keep your personal data for a reasonable time to fulfill the purpose for which the data was collected or comply with the relevant rules, regulations and laws of Hong Kong. Personal data which is no longer required will be destroyed.

Data Access/Correction Requests

Under the PDPO. any individual has the right to request access to and correction of his or her personal data held by us. In accordance with the terms of the PDPO, Link Asset Management or Link Properties Limited has the right to charge a reasonable fee for the processing of request.

If you wish to access or correct your personal data in relations to "Channel 823" subscription held by us, please send your request to:

Please read the below terms if you provide your personal data for the use of our services in Mainland China.

Cross-border data transfer
Since "Channel 823" is published by Link Asset Management in Hong Kong, transfer of your personal data to Hong Kong is necessary for us to send you "Channel 823" information or part thereof. During such cross-border data transfer and storage, we are committed to protecting the security of your personal data. If you object to our cross-border transfer of your personal data, we may not be able to provide you with the services for the relevant purposes listed above.

Other rights
Other than the rights to request access and correction, in accordance with the Personal Information Protection Law of the People’s Republic of China, you will also have the rights to copy, supplement and deletion of your personal data held by us.

To Change the scope of consent
We respect your right to know and right of decision on the processing of your personal data. You can change the scope of your consent to our processing of your personal data at any time, however this might affect your use of our services. If you wish to access, copy, correct, supplement or delete your personal data in relations to "Channel 823" subscription held by us or to change the scope of your consent, please send your request to:

Language Versions

In case of discrepancies between the English and Chinese versions of this Statement, the English version shall apply and prevail.

NOTE: This Personal Information Collection Statement is subject to change and was last updated in July 2022.


© Copyright Link Asset Management Limited. All rights reserved

Linkedin Twitter Facebook Instagram YouTube Weibo QR code Wechat