Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT, stock code: 823), is announcing today the adoption of an evolved corporate identity and brand as it continues to expand and diversify its business.

The new corporate identity aims to support Link's evolving role as a real estate investor and manager, overseeing Link REIT and its real estate investment portfolio as well as Link Real Estate Partners (LREP), Link’s newly-launched fund management business.

As part of this change, Link's corporate email domain will also transition from "@linkreit.com" to "@laml.com" from today onwards.

George Hongchoy, Link’s Group Chief Executive Officer, said: 

"The launch of our new corporate identity as we approach the 20^th Anniversary since the IPO of Link REIT marks another milestone in Link's expanding role as a real estate investor and manager. Until recently, Link has only been managing the Link REIT portfolio. With the launch of our new fund business, Link Real Estate Partners, Link is expanding its role as a manager and we have evolved our branding accordingly. The new branding reinforces our external positioning as the trusted partner in APAC Real Estate for unitholders, capital partners, tenants, and the wider communities we serve.”

The rebranding entails a new corporate logo for Link Asset Management (Link, the manager) as well as a refresh of the corporate identity for Link REIT.

For more information about Link , please visit its corporate website at www.laml.com.

Appendix

Frequently Asked Questions for the new corporate branding of Link Asset Management

High resolution pictures can be downloaded here.

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About Link Asset Management Limited

Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), the largest REIT in Asia, and its real estate investment portfolio. Link also aims to leverage its investment management capabilities to serve as a trusted investment manager to capital partners through its business line, Link Real Estate Partners. 

Building on its strong track record over almost two decades, Link targets to deliver resilient returns and growth to its unitholders. Link offers a “REIT plus” investment case through its strategic focus on diversifying the Link REIT Portfolio across geographies and asset classes in APAC and expanding its investment management business.

Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.

For more information about Link, please visit www.laml.com/en/.