LINK Bless HK Lantern Festival

May 2022

Watch the first-ever NFT animated video
co-created by HK citizens!

The submission has been closed
Thank you for your support

Light up the City with
over 7,500 good wishes
from HK Citizens

Link “Bless HK Lantern Festival” has been concluded successfully on 3 Jun 2022. Over 7,500 digital lanterns carrying the good wishes of Hong Kong people were created and collated into three commemorative copies of an NFT animated video. By virtue of thousands of participants taking part in the campaign, Link is donating $100,000 to Food Angel to support the needy in the community.

As the city was recovering from the fifth wave of the pandemic, Link staged “Bless HK Lantern Festival” for all Hong Kong citizens to customise digital lanterns as a sign of hope for the health of their loved ones and prosperity of the society. All lanterns created have been turned into a limited edition of three commemorative NFT videos, one of which to be gifted to a lucky participant randomly drawn by Link Chief Executive Officer George Hongchoy in the finale event on 3 Jun 2022.

NFT Animated Video Winner:
Vincy 6314-XXXX

Congratulations! Winner will be notified for prize collection

Trade Promotion Competition Licence No: 55694

Terms and Conditions

  1. Bless HK Lantern Festival (“Programme”) is organized by Link Asset Management Limited (the “Organizer”).
  2. By participating in the Programme, participant is deemed to have agreed and accepted to these Terms and Conditions.
  3. The Programme will be conducted within the period between 14 to 27 May 2022 (“Programme Period”) at (i) Lok Fu Place Zone A Food Square (between 12:00 to 20:00 daily) and (ii) the programme website: (“Programme Website”).
  4. Within the Programme Period, participant can create his/her own digital lantern (“Digital Lantern”) at Lok Fu Place or at the Programme Website.
  5. All the Digital Lanterns will be collated to create three (3) limited edition animated video in the form of NFT (Non-Fungible Token) (“NFT Video”).
  6. The Organizer owns all intellectual property rights of the Digital Lanterns and the NFT Videos.
  7. The Organizer will make a donation of HKD$25 to “Food Angel” for each Digital Lantern created subject to the maximum amount of donation of HKD$100,000 in aggregate.
  8. Having created the Digital Lantern, participant shall input a nickname which will be shown on the Digital Lantern and displayed to the public through, without limitation, the Programme Website, the NFT Video, e-panel in the shopping centres operated by the Organizer, and any other promotional materials and medium used, for promotion purposes. Further, participant is automatically eligible to participate in the NFT Video Lucky Draw (“Lucky Draw”). The participation of Lucky Draw is optional. If participant elects to participate, he/she shall provide to the Organizer his/her contact number. Participant is eligible to participate in the Lucky Draw once for each Digital Lantern created. Multiple participation of the Lucky Draw by same participant is allowed.
  9. Details of the Lucky Draw are as below:
    • Lucky Draw Date: 3 June 2022
    • Lucky Draw Result will be published in The Standard, Headline Daily and the Programme Website on 8 June 2022
    • Trade Promotion Competition Licence No: 55694
  10. One (1) winner (“Winner”) will be drawn randomly from the participants of the Lucky Draw by computer system. The Winner will receive one (1) NFT Video as the prize (“Prize”). In this regard, the Lucky Draw result shall be final and irrevocable.
  11. No cash redemption or substitution of goods, services are permitted.
  12. Contact number of the participant will only be used for the purpose of contacting the Winner for arranging the collection of the Prize and/or other purposes as stated in the Personal Information Collection Statement attached.
  13. The contact number provided must be a mobile phone number registered in Hong Kong.
  14. The Organizer will contact the Winner through his/her contact number. Winner is required to collect the Prize within 45 days at the location and/or in the manner designated by the Organizer from the Lucky Draw result published.
  15. In the event that the Organizer shall not be able to contact the Winner through his/her contact number within 14 days after the result is published, or the Winner fails to collect the Prize at the location and/or in the manner designated by the Organizer within 45 days after the result is published, the Winner shall be deemed to have forfeited his/her rights to the Prize without compensation. The Organizer reserves the right to deal with the Prize in its sole and absolute discretion.
  16. If Winner cannot collect the Prize in person, Winner has to authorize a representative in written format to collect the Prize on behalf of the Winner.
  17. Participant irrevocably and unconditionally agrees to the Organizer’s use of his/her photos/videos taken in the Programme for marketing and/or promotional purposes of this or future programme(s).
  18. While creating the Digital Lantern, submission of anything that contains nudity, violence, obscenity, vulgarity, pornography, words involving illegal activities or any other offensive content is strictly prohibited. Should the participant submit false or misleading information, the Organizer reserves the right to disqualify participant from the Lucky Draw and/or entitlement to the Prize.
  19. All personal data collected will be used for the purposes stated herein and in the Personal Information Collection Statement. All relevant personal information will be handled as specified in the Personal Data (Privacy) Ordinance and the Organizer’s privacy policy. Please refer to the Personal Information Collection Statement attached.
  20. The Organizer takes no responsibility and is not liable for any delay, loss, mistakes, or any other consequences arising from network-related technical difficulties or issues during the submission processes, which may lead to the failure to submit or loss of registration.
  21. The Organizer reserves the right to decide to accept or decline any participant’s participation in the Programme with reference to the relevant clauses in this Terms and Conditions.
  22. The Organizer is not the issuer of the Prize which is subject to the specific terms and conditioner by the issuer of the Prize who shall be responsible for any concerns, enquiries, and/or follow up action required. The Organiser shall not be responsible for any liabilities nor compensation whatsoever in relation to the Prize.
  23. In case of any fraud or abuse on the part of participant, the participant will be disqualified and the Prize will be forfeited forthwith.
  24. The Lucky Draw is held within Hong Kong. These terms and conditions are governed by the laws of Hong Kong and any dispute shall be subject to the exclusive jurisdiction of the courts of Hong Kong.
  25. The Organizer reserves the right to final interpretation of this Terms and Conditions.
  26. In case of any dispute, the decision of the Organizer shall be final.
  27. In case of discrepancies between the English and Chinese versions of this Terms & Conditions, the English version shall prevail.

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Personal Information Collection Statement

This Statement is made by Link Asset Management Limited ("Link Asset Management") as manager of Link REIT and Link Properties Limited (collectively "Link", “we”, "our" or "us"), in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region ('the PDPO'). This Statement intends to notify you why your personal data is collected, how it will be used, to whom the personal data will be transferred and to whom data access requests are to be addressed.

Types of Personal Data Held

We hold four broad categories of personal data, namely customers' and tenants' personal data, business associates' personal data, employment-related personal data, website and social media users' personal data.

Collection - Why We Collect Your Data

From time to time, we may collect your personal data to provide our services to you and in an effort to improve your customer experience. You are not obliged to provide your personal data to us but if you do not, we may not be able to provide you with some of the information, materials, services and/or products of Link Asset Management and/or Link Properties Limited.

Provision of personal data (i.e. email address or similar personal data) to us is obligatory should you subscribe to “Channel 823” or any contents thereto.

If you are under the age of 18, you must ask your parent or guardian before providing any personal data to us.

Use - How Your Data May Be Used

The personal data you registered for subscribing to "Channel 823" (whether through our websites or through social media platforms) will be used for:

  1. disseminate the latest news and activities related to Link’s portfolios, latest development of Link, including but not limited to “Channel 823” or contents thereto;
  2. to provide information of events in relation to corporate social responsibility programs of Link such as (without limitation) Link Together Initiatives and similar sustainability/community engagement/charity initiatives organised or co-organised by Link at Link’s premises or on Link’s website or social media platforms;
  3. for handling enquiries and feedbacks for better services to you, tenants and shoppers who patronize Link premises or uses Link’s website or social media platforms;
  4. to provide services, activities or experiences under at Link’s premises or Link’s website / social media platforms and gauge popularity of the same
  5. for internal statistical and analysis purposes;
  6. transfer to the necessary parties identified in this PICS;
  7. making disclosure so required by law, regulation or court order of any jurisdiction and / or so request by any government, regulatory or law enforcement authority or administrative organization within or outside Hong Kong Special Administrative Region;
  8. for establishing legal claims or defences; and
  9. obtain legal advices and /or exercising, defending and / or protecting the rights or properties of Link, Link’s affiliates and contractors, agents and third party service providers including identifying, contracting or bringing legal actions against any persons who may be interfering with such rights or properties (whether intentionally or otherwise) and where any other third party may be harmed or property of any third party may be damaged by such interference

Use of Personal Data in Direct Marketing

We would like to use your email address or social media messengers for sending you "Channel 823" information or part thereof from time to time by way of direct marketing.

If you object to our use of your personal data for the relevant purposes as listed above, you can, at any time without charge, inform us via the “unsubscribe” function available in the emails or social media messengers of “Channel 823” updates or send an email to

Transfer of Your Personal Data

Personal data held by us will be kept confidential, but we may disclose/transfer such data to the following parties (whether within or outside the Hong Kong Special Administrative Region) for the purposes set out in this Statement:

  1. the entities comprising all the special purpose vehicles of Link REIT and the subsidiaries of Link Asset Management and/or Link Properties Limited in connection with the operation of our business and activities at Link premises / "Channel 823" or contents thereto;
  2. professional advisors, service providers or contractors of Link Asset Management and/or Link Properties Limited providing property management services, letting, licensing, social media services at Link premises / "Channel 823" or contents thereto;
  3. any agent, contractor or third party service provider who provides administrative, telecommunications, computer, payment, content, information or other marketing and promotional services to us in connection with the operation of our business and activities at or in relation to Link premises / "Channel 823" or contents thereto;
  4. any person under a duty of confidentiality to us or who has undertaken to keep your personal data confidential and use them in strict compliance with the requirements of the PDPO;
  5. any government, law enforcement authorities and administrative organisations and any person to whom we are under an obligation under law to make disclosure.


We strive at all times to ensure that your personal data will be protected against unauthorized or accidental access, processing, erasure or other use. We have implemented appropriate physical, electronic and managerial measures to safeguard and secure your personal data.

Your personal data will be kept in the office of Link Asset Management and/or Link Properties Limited or by the service providers engaged by Link Asset Management and/or Link Properties Limited and is accessible only to our authorized employees and service providers.

Retention of Data

We will keep your personal data for a reasonable time to fulfill the purpose for which the data was collected or comply with the relevant rules, regulations and laws of Hong Kong. Personal data which is no longer required will be destroyed.

Data Access/Correction Requests

Under the PDPO. any individual has the right to request access to and correction of his or her personal data held by us. In accordance with the terms of the PDPO, Link Asset Management or Link Properties Limited has the right to charge a reasonable fee for the processing of request.

If you wish to access or correct your personal data in relations to "Channel 823" subscription held by us, please send your request to:

Please read the below terms if you provide your personal data for the use of our services in Mainland China.

Cross-border data transfer
Since "Channel 823" is published by Link Asset Management in Hong Kong, transfer of your personal data to Hong Kong is necessary for us to send you "Channel 823" information or part thereof. During such cross-border data transfer and storage, we are committed to protecting the security of your personal data. If you object to our cross-border transfer of your personal data, we may not be able to provide you with the services for the relevant purposes listed above.

Other rights
Other than the rights to request access and correction, in accordance with the Personal Information Protection Law of the People’s Republic of China, you will also have the rights to copy, supplement and deletion of your personal data held by us.

To Change the scope of consent
We respect your right to know and right of decision on the processing of your personal data. You can change the scope of your consent to our processing of your personal data at any time, however this might affect your use of our services. If you wish to access, copy, correct, supplement or delete your personal data in relations to "Channel 823" subscription held by us or to change the scope of your consent, please send your request to:

Language Versions

In case of discrepancies between the English and Chinese versions of this Statement, the English version shall apply and prevail.

NOTE: This Personal Information Collection Statement is subject to change and was last updated in July 2022.


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