Reinventing a Classic Cantonese Siu Mei Delicacy

April 2021
Siu Sa Family at Link's Hin Keng Market adds a new twist to Cantonese Siu Mei by combining Chinese and Western cooking methods, creating various fusion dishes.

A classic staple of Cantonese cuisine, siu mei – which covers a range of Chinese-style roasted meats – is an easy choice when adding an extra dish to the dining table. A small chain of market stalls has reinvented the classic Cantonese delicacy by combining Chinese and Western cooking methods. Since opening in 2018, Siu Sa Family has set up branches at three modernised fresh markets, including the latest one at Hin Keng Market in Sha Tin.

Siu Sa Family founder Wayne Chung said, “Siu mei is a popular Chinese delicacy, and roasted pork knuckle is a famous German dish. We combine their features to create a new-style fusion roasted pork knuckle as our signature dish. We marinate the pork knuckle using Chinese ingredients such as brine, Sichuan peppercorns and star anise, and we serve the finished product with Western-style honey mustard sauce. During the roasting process, we stick to the Chinese methods of skewering and applying vinegar to ensure crispiness."

Establishing own brand

Roasted pork knuckle
Take away food

Before launching Siu Sa Family, Wayne helped out at his parents’ Cantonese siu mei stall located at the pre-renovation TKO Market (then Hau Tak Market), where he helped serve customers and tend the stall. Later, he joined his friend’s German restaurant as a trainee, an experience that familiarised him with the making of authentic German pork knuckles and the ins and outs of running a restaurant, from customer service to food preparation and merchandising. Instead of taking over his parents’ traditional siu mei stall, Wayne decided to start his own business specialising in westernised siu mei by adopting modern management principles, which emphasise conformance to procedures and standards.

His experience in the German restaurant impressed on him the importance of maintaining both food and service quality. "Serving hot with crispy skin is the key to roasted meat ,” said Wayne. “To maintain quality, the roasting process is done at the stall, and we turn out four to five rounds of freshly roasted meat every day.” Pig ears and chicken wings braised in brine are common offerings at a traditional siu mei stall. Siu Sa Family has similar cold dishes, marinated in alcohol to provide a fun, flavourful twist. In reference to this cold dish series, the first part of the stall’s name “Siu Sa”, homonymous with words meaning “at ease”, also contains the character “Sa”, which resembles the Chinese word for “drunkenness”.

Modernised Markets Attract Diverse Customers

Siu mei stall Siu Sa Family
Sha Tin Hin Keng Market

Specialising in take away food, Siu Sa Family has adopted a minimalist stall front design with an attractive food display to appeal to customers. Wayne said: "Our customers are mostly housewives and people returning home from work. New-format fresh markets are a natural choice for us since younger customers prefer shopping there. Having our stalls at these markets enables us to serve a large group of established siu mei lovers while also reaching young customers. The image of these new markets also matches ours.

"In terms of publicity, we actively interact with our customers through our social media pages, and we invite online commentaries. Starting a new business is full of challenges, and it requires dedication and hard work, but the satisfaction that comes with seeing the business take hold and grow stronger is beyond description."

Subscribe Now

Receive updates in Messenger

By subscribing, you agree to receive marketing materials as set out in the Personal Information Collection Statement .


Subscribe to latest Channel 823 stories to your inbox


Personal Information Collection Statement

This Statement is made by Link Asset Management Limited ("Link Asset Management") as manager of Link REIT and Link Properties Limited (collectively "Link", “we”, "our" or "us"), in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region ('the PDPO'). This Statement intends to notify you why your personal data is collected, how it will be used, to whom the personal data will be transferred and to whom data access requests are to be addressed.

Types of Personal Data Held

We hold four broad categories of personal data, namely customers' and tenants' personal data, business associates' personal data, employment-related personal data, website and social media users' personal data.

Collection - Why We Collect Your Data

From time to time, we may collect your personal data to provide our services to you and in an effort to improve your customer experience. You are not obliged to provide your personal data to us but if you do not, we may not be able to provide you with some of the information, materials, services and/or products of Link Asset Management and/or Link Properties Limited.

Provision of personal data (i.e. email address or similar personal data) to us is obligatory should you subscribe to “Channel 823” or any contents thereto.

If you are under the age of 18, you must ask your parent or guardian before providing any personal data to us.

Use - How Your Data May Be Used

The personal data you registered for subscribing to "Channel 823" (whether through our websites or through social media platforms) will be used for:

  1. disseminate the latest news and activities related to Link’s portfolios, latest development of Link, including but not limited to “Channel 823” or contents thereto;
  2. to provide information of events in relation to corporate social responsibility programs of Link such as (without limitation) Link Together Initiatives and similar sustainability/community engagement/charity initiatives organised or co-organised by Link at Link’s premises or on Link’s website or social media platforms;
  3. for handling enquiries and feedbacks for better services to you, tenants and shoppers who patronize Link premises or uses Link’s website or social media platforms;
  4. to provide services, activities or experiences under at Link’s premises or Link’s website / social media platforms and gauge popularity of the same
  5. for internal statistical and analysis purposes;
  6. transfer to the necessary parties identified in this PICS;
  7. making disclosure so required by law, regulation or court order of any jurisdiction and / or so request by any government, regulatory or law enforcement authority or administrative organization within or outside Hong Kong Special Administrative Region;
  8. for establishing legal claims or defences; and
  9. obtain legal advices and /or exercising, defending and / or protecting the rights or properties of Link, Link’s affiliates and contractors, agents and third party service providers including identifying, contracting or bringing legal actions against any persons who may be interfering with such rights or properties (whether intentionally or otherwise) and where any other third party may be harmed or property of any third party may be damaged by such interference

Use of Personal Data in Direct Marketing

We would like to use your email address or social media messengers for sending you "Channel 823" information or part thereof from time to time by way of direct marketing.

If you object to our use of your personal data for the relevant purposes as listed above, you can, at any time without charge, inform us via the “unsubscribe” function available in the emails or social media messengers of “Channel 823” updates or send an email to

Transfer of Your Personal Data

Personal data held by us will be kept confidential, but we may disclose/transfer such data to the following parties (whether within or outside the Hong Kong Special Administrative Region) for the purposes set out in this Statement:

  1. the entities comprising all the special purpose vehicles of Link REIT and the subsidiaries of Link Asset Management and/or Link Properties Limited in connection with the operation of our business and activities at Link premises / "Channel 823" or contents thereto;
  2. professional advisors, service providers or contractors of Link Asset Management and/or Link Properties Limited providing property management services, letting, licensing, social media services at Link premises / "Channel 823" or contents thereto;
  3. any agent, contractor or third party service provider who provides administrative, telecommunications, computer, payment, content, information or other marketing and promotional services to us in connection with the operation of our business and activities at or in relation to Link premises / "Channel 823" or contents thereto;
  4. any person under a duty of confidentiality to us or who has undertaken to keep your personal data confidential and use them in strict compliance with the requirements of the PDPO;
  5. any government, law enforcement authorities and administrative organisations and any person to whom we are under an obligation under law to make disclosure.


We strive at all times to ensure that your personal data will be protected against unauthorized or accidental access, processing, erasure or other use. We have implemented appropriate physical, electronic and managerial measures to safeguard and secure your personal data.

Your personal data will be kept in the office of Link Asset Management and/or Link Properties Limited or by the service providers engaged by Link Asset Management and/or Link Properties Limited and is accessible only to our authorized employees and service providers.

Retention of Data

We will keep your personal data for a reasonable time to fulfill the purpose for which the data was collected or comply with the relevant rules, regulations and laws of Hong Kong. Personal data which is no longer required will be destroyed.

Data Access/Correction Requests

Under the PDPO. any individual has the right to request access to and correction of his or her personal data held by us. In accordance with the terms of the PDPO, Link Asset Management or Link Properties Limited has the right to charge a reasonable fee for the processing of request.

If you wish to access or correct your personal data in relations to "Channel 823" subscription held by us, please send your request to:

Please read the below terms if you provide your personal data for the use of our services in Mainland China.

Cross-border data transfer
Since "Channel 823" is published by Link Asset Management in Hong Kong, transfer of your personal data to Hong Kong is necessary for us to send you "Channel 823" information or part thereof. During such cross-border data transfer and storage, we are committed to protecting the security of your personal data. If you object to our cross-border transfer of your personal data, we may not be able to provide you with the services for the relevant purposes listed above.

Other rights
Other than the rights to request access and correction, in accordance with the Personal Information Protection Law of the People’s Republic of China, you will also have the rights to copy, supplement and deletion of your personal data held by us.

To Change the scope of consent
We respect your right to know and right of decision on the processing of your personal data. You can change the scope of your consent to our processing of your personal data at any time, however this might affect your use of our services. If you wish to access, copy, correct, supplement or delete your personal data in relations to "Channel 823" subscription held by us or to change the scope of your consent, please send your request to:

Language Versions

In case of discrepancies between the English and Chinese versions of this Statement, the English version shall apply and prevail.

NOTE: This Personal Information Collection Statement is subject to change and was last updated in July 2022.


© Copyright Link Asset Management Limited. All rights reserved

Linkedin Twitter Facebook Instagram YouTube Weibo QR code Wechat