“Naked shopping”, which omits all unnecessary packaging when making purchases, is a hot trend, and it is particularly common in Hong Kong’s coffee shops, as customers often bring their own mugs instead of using disposable cups. In line with this new trend, “move a little...”, a naked shopping concept store, recently opened in Stanley Plaza.
Located on the 1/F at Stanley Plaza, “move a little...” offers over 100 healthy and environmentally friendly organic products such as cereals, noodles, nuts, seasonings and personal hygiene products, all of which are sold without packaging and priced by weight. With an aim to raise environmental awareness, the concept store requires customers to bring their own containers for shopping as well as reusable bags, as the store does not provide plastic bags.
At “move a little...”, shoppers can buy as much or as little of a product as they like, since there is no minimum charge. “Taking seasonings as an example, we sell amounts as low as 1 or 2 grams, even though the cost is only $1 or $2,” said Connie Yung, the shop consultant of “move a little…”. “It is our philosophy to encourage people to reduce waste at the source and reduce the waste created by unnecessary packaging. In addition, we encourage our customers to trial different products before buying them in large quantities to avoid wasting unused and expired portions.”
As its name suggests, “move a little...” encourages everyone to move a little to take a big step together towards protecting our environment. Even though the store has only been open for a few months, there are already return customers. Connie believes that this is because brick-and-mortar stores allow staff to interact personally with customers and promote environmental concepts more efficiently – benefits that online stores cannot provide.
“Stanley Plaza is an ideal and strategic location for ‘move a little...’, as there are no competitors in the district,” Connie said. "The footfall at Stanley Plaza is very stable, as residents of Repulse Bay, Deep Water Bay and Ma Hang Estate all come here for shopping regularly. On weekends and holidays, there are customers from other districts too.”
As Hong Kong gradually bounces back from the COVID-19 pandemic, Connie expects an increase in footfall and business once travel resumes.
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