Link Asset Management Limited, the manager of Link Real Estate Investment Trust, in May 2025 announced the adoption of an evolved corporate identity and brand as it continues to expand and diversify its business.

The new corporate identity aims to support Link's evolving role as a real estate investor and manager, overseeing Link REIT and its real estate investment portfolio as well as Link Real Estate Partners, Link’s newly-launched fund management business.

George Hongchoy, Link’s Group Chief Executive Officer, said: "The launch of our new corporate identity as we approach the 20th Anniversary since the IPO of Link REIT marks another milestone in Link's expanding role as a real estate investor and manager. Until recently, Link has only been managing the Link REIT portfolio. With the launch of our new fund business, Link Real Estate Partners, Link is expanding its role as a manager and we have evolved our branding accordingly. The new branding reinforces our external positioning as the trusted partner in APAC Real Estate for unitholders, capital partners, tenants, and the wider communities we serve.”