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Following its recent launch in mid-2016, Link’s Park & Dine mobile app won the Award in the Mobile Communication and Social Apps category at the Asia-Pacific Communications Awards 2016, competing in a field that included many multi-national and regional companies.
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Link’s Park & Dine mobile app was honoured with the Award in the Mobile Communication and Social Apps category at the recent Asia-Pacific Communications Awards 2016 held in Singapore. The app topped more than 140 entries from multi-national corporations and leading companies from around the region including Microsoft Asia, Airbus Group India, Habitat for Humanity International, Taj Hotels Resorts and Palaces, HSBC and Standard Chartered Bank.
The panel of judges hailed from widely recognised companies such as Amazon, Bayer, Pepsi-Cola, Unilever, Financial Times, UBS and BNY Mellon. They commented that Link’s Park & Dine app stood out from the 36 finalists due to its sustainable potential in benefiting a variety of stakeholders such as mall visitors, shop operators and owners.
Launched at mid-year, Link’s Park & Dine app makes parking and shopping at shopping malls and fresh markets even more convenient for customers. The app features real-time parking availability, recommendations and special offers at restaurants and shops, as well as the convenient ‘Find My Car’ function and the popular restaurant e-queuing function. Most recently, a grocery shopping and delivery service has been added, making it easier for users to cook healthy meals at home. The app serves several different customer segments, helping Link’s tenants to expand their customer reach.
George Hongchoy, Chief Executive Officer of Link Asset Management Limited, said, “In addition to continuously carrying out asset enhancement works in our shopping centres, Link constantly improves its customer service offerings by leveraging technology to make shopping an even more convenient and pleasant experience. Since the launch of our Park & Dine app, more and more customers have used the app’s online functions and enjoyed the many services offered at our shopping centres. We will continue to develop further functions for the app to meet the needs of both customers and tenants.”
The Asia-Pacific Communications Awards recognises achievements in communications, public relations and public affairs across 12 different categories, including Social Media Strategy, Crisis Communication and Issue Management, Reputation Management and Mobile Communication and Social Apps. The jury comprises leading industry experts and professionals. The award-winners represent exceptional talent in creativity, strategy, execution and effectiveness in communications.
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