Link is partnering with the immensely popular Japanese cartoon character chiikawa for a special 2024 Chinese New Year celebration. From 19 January to 25 February, chiikawa, adorned in a festive New Year outfit, will visit three key Link malls in Tin Shui Wai: T Town, Tin Shui Shopping Centre and Tin Chak Shopping Centre. The “New Year's Blessing Parade with chiikawa” artfully combines Japanese New Year greetings with traditional Hong Kong customs, creating a unique and auspicious New Year journey.

Fans will be delighted as the much-adored chiikawa and companions make surprise appearances in various celebratory setups across these malls, featuring a 3-metre-tall “GIGANTIC” Kagami mochi display installation, Seven Lucky God displays and longevity noodle designs. Moreover, chiikawa will be hosting exclusive fan meet-and-greet events on designated dates. Link Up members who spend a specific amount will have the unique opportunity to participate in a first-ever photo session with chiikawa in Hong Kong. During the event period, the "chiikawa Festive e-stamp Redemption" will also be launched. Link Up members who spend a specific amount can redeem their receipts for an exclusive CNY-limited-edition chiikawa red packet crossbody pouch.

Revel in three chiikawa “GIGANTIC” installations

At Tin Shui Wai's T Town, a spectacular 3-metre-tall “GIGANTIC” Kagami mochi installation awaits, glistening with golden adornments and creating an illusion of infinite reflections. This immersive installation invites guests to step inside, enveloped by the festive spirit of New Year wealth deities and a money tree, symbolising a home brimming with prosperity. Here, one can welcome the auspicious chiikawa Year Deity amidst a rich Japanese New Year ambience, ushering in a joyous spring and a year of bountiful fortune.

At Tin Shui Shopping Centre, chiikawa and friends metamorphose into the revered Seven Lucky Gods, aboard an 8-metre long, intricately crafted fortune boat. This majestic display bestows a variety of meaningful and prosperous wishes. Visitors can enjoy playing the chiikawa Ema game and make a sincere wish, fostering a sense of peace and prosperity for the coming year. Engaging in traditional activities on the fortune boat, like turning a wind wheel or playing a drum, visitors can partake in local customs alongside chiikawa, beckoning unparalleled luck for the Year of the Dragon and the fulfilment of their hearts’ desires.

Furthermore, the culinary enthusiast chiikawa at Tin Chak Shopping Centre introduces an array of interactive longevity noodles and other festive delicacies. This up-close experience allows guests to savour the taste of seasonal fare, extending wishes for ongoing abundance and well-being in the new year.

In addition, chiikawa brings a fascinating insight into Japanese New Year traditions, allowing everyone to gain a deeper understanding of Japanese New Year culture, enriching both wealth and knowledge.

chiikawa makes an adorable appearance: Fan Meet-and-Greet

In addition to a series of giant photo-worthy installations, T Town will also hold the "chiikawa Fan Meet-and-Greet" on specified days, allowing fans to meet and exchange New Year greetings. Link Up members can participate by making designated purchases. Spaces are limited and available on a first-come, first-served basis.

Furthermore, starting from today, the “chiikawa Bus” advertisement will make its gorgeous debut. The eye-catching “chiikawa Bus” will shuttle between the bustling districts of Kowloon and Tin Shui Wai for five consecutive weeks, bringing everyone good luck in the Year of the Dragon! All you need to do is to complete the designated Instagram game for a chance to win a chiikawa gift. Limited spots are available on a first-come, first-served basis. For more details, please follow T Town Instagram (@ttownhk)!

“chiikawa Festive e-stamp Redemption” for an elegant chiikawa red packet pouch

Link Up members are entitled to an e-stamp for every $50 spent in a single purchase on the same day. Starting from today, members can redeem a designated number of e-stamps for an exclusive, limited-edition chiikawa red packet pouch. The gifts are available on a first-come, first-served basis while stock lasts.

“New Year's Blessing Parade with chiikawa" event details

“chiikawa Fan Meet-and-greet” event details

“chiikawa Festive e-stamp Redemption” event details

All the above activities are subject to terms and conditions. Event details are subject to change without prior notice.

For more details about the event, please visit: Linkhk.com

Download photos：https://bit.ly/47JSfnL

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About Link

Link Real Estate Investment Trust (Hong Kong stock code: 823), is the largest REIT in Asia by market capitalisation. It is managed by Link Asset Management Limited, a leading real estate investor and asset manager in the world. Since its listing in 2005 as the first REIT in Hong Kong, Link REIT has been 100% held by public and institutional investors. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. From its home in Hong Kong, Link Asset Management Limited owns and manages a diversified portfolio including retail facilities, car parks, offices and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia’s Sydney and Melbourne and the UK’s London. Link Asset Management Limited seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of sustainable growth.

For details, please visit https://www.linkreit.com