In celebration of Paperback Book Day on 30th July, The Link’s Lok Fu Plaza will launch Hong Kong’s first Red Carpet Fairy Tales campaign this summer. This exciting event features fairy tale-themed installations that incorporate special effects to stimulate the five senses. It also hosts a series of educational activities for young persons.

To kick-start this exciting summer event, The Link initiates an online voting campaign to select the top 20 My Most Favourite Fairy Tales. Lio Beardsley, the well-known illustrator famous for her work with world famous fashion brand Anna Sui, will interpret ten classic scenes from these selected tales into stunning artworks. Ms. Beardsley will add special effects to construct a masterpiece that brings this mid-summer fairy fantasy to life. Additionally, two artists from the Arts with the Disabled Association of Hong Kong will participate in the event, creating a dramatic scene on the main stage for all visitors to enjoy. By supporting the physically challenged in this event, The Link promotes social inclusion through the arts and shares their special talents with the community. 

The Red Carpet Fairy Tale event encourages reading and writing for young people of all ages. The Fairy Tales Storytelling Competition and Twist-a-tale Contest are great opportunities for our youth to express their speaking and writing talents and nurture the habit of reading and book appreciation. The Link invites entries from local students aged 3 to 14 to participate in these two fun and rewarding contests. Recruitment begins on 8 June. In addition to the opportunities of winning great prizes, entrants to Twist-a-tale Contest can help others through their creative writing. For every entry received, The Link will make a monetary donation to Heifer International-Hong Kong to buy cows and goats to assist the impoverished families and communities in Mainland China to achieve a sustainable future. For further information on both contests, please refer to Appendix 1 and the official event website: www.redcarpetfairytales.com.

Appendix 1.pdf