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Home Media News Releases Link x Moomin "Pack Lunch with Love" Campaign
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The ‘Pack lunch with Love” campaign is the first collaboration between Link and Moomin with three covetable sets up for grabs at 37 Link shopping centres and fresh markets.

The Link x Moomin ‘Pack lunch with Love’ campaign presents a collection set featuring Moomin characters.

Moomin, The Snork Maiden and Little My take centre stage on the handy ‘Moomin Insulated Lunch Bag’.

Featuring set with Snufkin and Little My prints, the ‘Moomin Stainless Steel Cutlery Set & Placemat Set’ is not to be missed by fans.

The ‘Moomin Lunch Box’ comes with a stainless steel inner tray that is safe for microwave and steam cooker.

Moomin, The Snork Maiden and Moominpapa invite visitors to a boat trip through Moominvalley in designated Link shopping centres.

Customers bringing their own set at designated eateries in Link TKO Gateway Food Lane can receive an extra stamp.

Link Asset Management Limited (‘Link’) joins forces with Moomin to present ‘Pack lunch with Love” campaign. From 8 September to 31 October, customers with a designated spending at 37 Link shopping centres and fresh markets can collect stamps to redeem three covetable lunch sets featuring adorable Moomin characters, including ‘Moomin Insulated Lunch Bag’, ‘Moomin Stainless Steel Cutlery Set & Placemat Set’, plus ‘Moomin Lunch Box with Stainless Steel Inner Tray’ for homemade meals at school or at work. What’s more, Moomin-themed installations will be erected in three selected Link shopping centres for fans to take enviable selfies, while Link TKO Gateway Food Lane will promote green causes by encouraging the public to bring their own lunch set with a view to promoting waste reduction at source.

Enjoy a Box full of Bliss with Moomin Set 
The Link x Moomin ‘Pack lunch with Love’ campaign features the adorable characters of the franchise in a series of lunch sets. During the campaign period, customers can collect one stamp with a total spending of HK$50 or more at 37 Link shopping centres and fresh markets within seven days, and two stamps for HK$100 or more and so on. Holders of 25 stamps can redeem a handy ‘Moomin Insulated Lunch Bag’ featuring Moomin, The Snork Maiden and Little My prints against a lilac background. With 50 stamps, a ‘Moomin Stainless Steel Cutlery Set &  Placemat Set’ is up for grabs, which includes a fabric Moomin & Friends placemat, plus a stainless steel Snufkin spoon, a Little My fork and chopsticks set that can be conveniently stored in the pocket of the placemat. Finally, 70 stamps are good for the covetable ‘Moomin Lunch Box’ with Moomin, Snufkin and Little My. It comes with a stainless steel inner tray that is safe for microwave and steam cooker. Collect them all to enjoy the bliss and ‘green’ taste of homemade meals everyday with Moomin! (The gifts are available on a first-come-first-served basis while stock lasts.)

Selfie with Moomin and Friends at Moominvalley 
The ‘Pack lunch with Love’ campaign features themed photo zones at designated Link shopping centres, including Lei Yue Mun Plaza, TKO Gateway and Wo Che Plaza, where Moomin, The Snork Maiden and Moominpapa among other friends invite visitors to a wonderful boat trip around the Moominvalley for a memorable selfie experience.

Bring Your Own Set to Receive Extra Stamps
The ‘Pack lunch with Love’ campaign takes the green initiative further by encouraging customers to bring their own reusable set. From 8th September to 31st October 2018, customers bringing their own set can receive one extra stamp for every HK$50 or above spending at designated eateries in TKO Gateway Food Lane. Link’s very first in-mall food court. Don’t miss out this fast lane to get your favourite Moomin goodies that are exclusively for Link’s customers.

Terms and conditions apply. The programme is subject to change without prior notice.

For more details about the event and transport services, please visit Linkhk.com.


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