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Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), is launching a vibrant new campaign that champions fitness, community spirit and healthy living in Singapore to celebrate the 20th anniversary of Link REIT’s IPO. The campaign features its first ever virtual Heartland Run alongside a series of dynamic “Fit-tastic Fest” events.
Kicking off this June, the Fit-tastic Fest will transform Jurong Point, AMK Hub and Swing By @ Thomson Plaza into lively hubs of fun and wellness, leading into the Heartland Run which takes place from 30 June to 31 August 2025.
Join the celebrations of Link's two decades of community engagement by embracing a healthier and more active lifestyle.
Heartland Run
Runners, get ready to embrace the Heartland Run, Link's new virtual race designed for ultimate flexibility! "Your race, your pace" — whether walking, jogging, or running, participants are free to clock in their distance at their own pace across two months from 30 June to 31 August 2025. Along the way, earn a coveted Finisher Medal, a comprehensive Goodie Bag, and exciting milestone rewards. These are specially designed by local illustrator Si Qi (@laughandbelly), inspired by everyday life in Singapore’s heartlands and infused with warmth and nostalgia, turning each collectible into meaningful keepsakes.
The Heartland Run is exclusively open to L Privileges members and offers two distinct participation tiers:
Heartland Run Social Media Contest
Take the Heartland Run experience further with our #Link20Run Social Media Contest! Three lucky winners will each receive S$200 in L Privileges e-vouchers.
Creative entries featuring photos or videos during runs (or throughout the day) that showcase the number 20. This could be anything from GPS route forming a '20' to a clever shot with '20' in the background, or even objects arranged to represent the numbers '2' and '0'.
Participants can upload their submissions with the hashtag #Link20Run; follow and tag @jurongpoint, @swingbyattp and @amk_hub in the caption. Submit multiple entries to boost the chances of winning!
For more information on the Heartland Run, please visit https://www.lprivileges.com/catalogue/group-singapore-heartland-run-2025
Step up the game at the Fit-tastic Fest
Fit-tastic Fest events offer an exciting challenge for every fitness level! Taking place daily* from 1pm to 7pm, these thrilling fitness stations will rotate between Jurong Point, AMK Hub, and Swing By @ Thomson Plaza throughout June. Designed to test people physical ability and dexterity, these stations promise boundless fun for the whole family – and a great way to burn off some energy and calories!
Simply spend S$30 or S$60 (supermarket/hypermarket) in a single receipt to participate. Participants can test their athleticism and receive points and vouchers upon completing a fitness station within the stipulated time. Do note that prizes are available in limited quantities daily.
A leaderboard will also track the best performers, with the top three winners from each mall receiving attractive L Privileges e-vouchers and LAC vouchers, worth more than S$1,500!
Shop and win big during school holidays
Get ready for incredible rewards when shopping at Jurong Point, AMK Hub, and Swing By @ Thomson Plaza this school holiday season. Spend just S$30 in a single receipt to enter our Dream Draws, where winners could win a luxurious Three-Night Cruise worth more than S$2,000 from Chan Brothers!
For more information on the Fit-tastic Fest, please visit https://www.lprivileges.com/catalogue/group-singapore-fitfest-event-2025
Bonus for new L Privileges members
There’s no better time than now to sign up as an L Privileges Member. New members who sign up during this campaign period will receive an immediate 5,000 points, one free play at the Fitness Stations and be ready to register for the Heartland Run.
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About Link Asset Management Limited
Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), the largest REIT in Asia, and its real estate investment portfolio. Link also aims to leverage its investment management capabilities to serve as a trusted investment manager to capital partners through its business line, Link Real Estate Partners.
Building on its strong track record over almost two decades, Link targets to deliver resilient returns and growth to its unitholders. Link offers a “REIT plus” investment case through its strategic focus on diversifying the Link REIT Portfolio across geographies and asset classes in APAC and expanding its investment management business.
Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.
For more information about Link, please visit www.laml.com/en/.
About L Privileges (mobile application)
The L Privileges is a loyalty programme that delights shoppers of Link Asset Management’s Malls in Singapore with gift vouchers, exclusive promotions and more – be it dining, fashion, gadgets or groceries, we’ve got you covered. Earn points, purchase e-vouchers via the mobile app and beat queues with a seamless carpark redemption process. What’s more, get up to 2X Points during your birthday month.
No membership fee is required for signing up to the L Privileges programme. Simply register for an account via the L Privileges mobile app or www.LPrivileges.com and start accumulating Points by spending a minimum of S$20 at any participating retailer within participating malls. Download the L Privileges mobile app on App Store and Google Play.
