Link Asset Management Limited, the manager of Link Real Estate Investment Trust (Link REIT, stock code: 823), launched its inaugural Link Partners Day today, bringing together more than 120 tenants, decision-makers, and industry experts from Hong Kong and Guangdong of the Greater Bay Area to collaborate towards enhancing success in the retail sector.

Link Partners Day is a significant event organised to coincide with the Link Hong Kong Open golf championship, for which Link has secured the title sponsorship for the next three years starting from 2024. These events reflect Link's commitment to supporting Hong Kong's mega events economy.

With the theme "Partnering towards Greater Success in the Bay", Link serves as a premier platform for hosting tenants in the Greater Bay Area, providing an appealing opportunity for those seeking to establish a presence in this thriving market.

Dr Bernard Chan, Acting Secretary for Commerce and Economic Development, was the guest of honour of the event and delivered a keynote speech.

In his opening remarks, George Hongchoy, Group Chief Executive Officer of Link, said: "The inaugural Link Partners Day provides a valuable opportunity for us to engage with key decision-makers and partners of our esteemed tenants in Hong Kong and Guangdong of the Greater Bay Area. By sharing insights and the latest trends in retail and dining culture on both sides of the border, we aim to bring added value to our brand partners, fostering mutual prosperity and supporting high-quality economic development in the region."

Link’s key tenants, including Café de Coral Group, Jiumaojiu International Holdings Limited, Maxim's Group, MINISO Group, Optical 88 Group, Pop Mart International Group, and Xianglala, actively participated in panel discussions to share their strategies for overcoming recent challenges in consumer sentiment. They also discussed the importance of partnerships in adapting to local market trends and consumer preferences while exploring new markets.

Furthermore, Link demonstrated its expertise in asset management and its dedication to creating vibrant, community-oriented spaces through placemaking projects and asset enhancement initiatives.

Link is committed to providing valuable insights and resources to help both current tenants and prospective clients to navigate challenges and realise success in the Greater Bay Area.

High-definition photos can be downloaded here.

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About Link

Link Asset Management Limited (Link) is a leading global real estate investor and asset manager based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia. Link REIT has been 100% held by public and institutional investors since its listing in 2005 in Hong Kong. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. Through Link REIT, Link owns and manages a diversified portfolio of retail facilities, car parks, offices and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia’s Sydney and Melbourne and the UK’s London. With its expanded investment capability and dynamic growth strategy, Link aspires to be a world-class real estate investor and manager, serving and improving the lives of people around us.

For details, please visit https://www.linkreit.com.