As we bid farewell to the Year of the Dragon, 2025 brings the energetic Year of the Snake. To celebrate this new beginning, Link Asset Management Limited (Link) has launched the "Blossoming New Year" gift redemption, offering two exquisite festive gifts to bring you New Year blessings and good fortune. It includes a set of four "New Year Red Envelopes" themed around blossoming flowers and the "New Year Tea Set," inspired by the five elements, symbolising completeness and harmony. Designated Link malls will host a series of exciting events in January and February, including performances by international and local artists, bringing festive cheer to the community.

Blossoming New Year Red Envelopes: A perfect blend of festivity and elegance

Link is launching a set of four "New Year Red Envelopes" themed around blossoming flowers this year, to welcome new blessings with you. The red envelopes feature with 3D full-bodied floral patterns, auspicious lanterns, and lively carp designs. The designs are meticulously crafted, and the entire set can be merged into a continuous artwork, serving as a decorative piece to enhance the festive atmosphere. Each red envelope contains meaningful phrases such as "Joyful and Prosperous," "Leading the Trend," "Abundance Year After Year," and "Blooming with Prosperity," wishing everyone a prosperous new year.

Five Elements New Year Tea Set: A symbol of completeness and happiness

Additionally, Link is introducing the "New Year Tea Set" this year, inspired by the five elements of traditional Chinese culture. The elements of gold, wood, water, fire, and earth are ingeniously integrated into the ceramic tea set. Each tea cup has a smooth and rounded rim, symbolising family completeness and harmony, making it a perfect gift for bringing good luck and blessings in the new year. Whether used during family gatherings or as a New Year gift for friends and family, this tea set conveys heartfelt blessings and good wishes.

During the promotional period, Link Up members who accumulate a specified amount of net electronic spending* at designated Link malls or markets can participate in the "Blossoming New Year" gift redemption. For every $680 or more spent electronically* in a single day, members can redeem a set of New Year red envelopes. For every $50 spent electronically in a single day, members can redeem one electronic stamp, and upon collecting 80 electronic stamps, they can redeem a New Year tea set. Gifts are available while stocks last.

New Year Performances: From local singers to international performance groups

Link will host three "New Year Connect Good Voices" performances before and after the Lunar New Year holidays, inviting several talented singers and new artists to bring festive cheer with their songs, and distribute small gifts on-site, making it a perfect weekend activity. On the second day of the Lunar New Year, two international performance groups, the Argentine Malambo Percussion Dance Group and the Korean Traditional Dance Group ART STAGE DAOL, will perform at Kai Tin Shopping Centre and Temple Mall North respectively. Members of the public can engage and take photos with the performers for free. For details, please refer to the promotional posters at the malls or visit Linkhk.com.

Details of the "Blossoming New Year" gift redemption:

Red Envelope redemption dates: 1 to 28 January 2025

Electronic Stamp redemption dates: 1 January to 28 February 2025

Red Envelope, Electronic Stamp, and New Year Tea Set redemption time: 11am to 8pm

Red Envelope and Electronic Stamp redemption locations:

Customer service counters at the following 41 designated Link shopping centres or fresh markets:

New Year Tea Set redemption dates: 1 January to 10 March 2025

New Year Tea Set redemption locations: Customer service counters at the following 21 designated Link shopping centres:

"New Year Connect Good Voices" event dates and locations:

International performance groups event dates and locations:

All activities are subject to terms and conditions. Programme content is subject to change without prior notice.(Receipts for redemption activities must be issued by merchants at the same mall and/or market and are only applicable for redemption at the customer service counter of that mall.)

*Electronic spending includes credit cards, EPS, Apple Pay, Samsung Pay, Google Pay, Tap & Go, AlipayHK, BoC Pay, PayMe from HSBC, WeChat Pay, Octopus and Octopus Wallet  or other mobile payment applications regulated by the Payment Systems and Stored Value Facilities Ordinance (Cap. 584).

For event details, please visit: https://www.linkhk.com

Image download： https://bit.ly/40av7yl

–End–

About Link

Link Asset Management Limited (Link) is a leading global real estate investor and asset manager based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia. Link REIT has been 100% held by public and institutional investors since its listing in 2005 in Hong Kong. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. Through Link REIT, Link owns and manages a diversified portfolio of retail facilities, car parks, offices and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia’s Sydney and Melbourne and the UK’s London. With its expanded investment capability and dynamic growth strategy, Link aspires to be a world-class real estate investor and manager, serving and improving the lives of people around us.