Link Asset Management (Link) Fresh Markets have long served as community hubs, offering fresh ingredients and a convenient shopping experience. To promote culinary culture and the creative use of ingredients available at its Fresh Markets, Link has partnered with HOY TV to launch the cooking competition show “The Culinary Showdown". The show aims to ignite public enthusiasm for cooking through dynamic on-screen battles, inspiring viewers to explore culinary creativity in fresh markets. Premiering tonight, the show will be complemented by engaging quiz challenges at designated Link Fresh Markets, inviting everyone to join in the excitement.

"The Culinary Showdown" premieres today 

The highly anticipated “The Culinary Showdown" will air for three consecutive weeks starting today (8 September), from Monday to Friday, 8:30pm to 9:30pm on HOY TV Channel 77, culminating in a thrilling grand finale on Sunday, 28 September at 9pm.

Featuring a professional judging panel composed of celebrity guests and top chefs, the show is dedicated to discovering the most promising culinary talents. 12 standout contestants, selected from numerous applicants and representing diverse backgrounds, will showcase their exceptional cooking skills and share their unique personal stories.

The competition includes intense one-on-one duels, star-studded celebrity matches, and a public vote for the “Popular Chef”. The total prize pool is valued at $1 million, with contestants battling through multiple rounds to secure a spot in the final four and compete for the coveted “Master Chef” title in the grand finale.

Interactive market quiz games with exciting prizes

To complement the show’s buzz, Link Fresh Markets will host the “The Culinary Showdown Quiz Game” at 10 designated Link Fresh Markets during the broadcast period. Customers who correctly answer show-related questions can win prizes, including Ocean Park Hong Kong standard admission tickets and other fantastic rewards such as premium kitchenware and ingredient gift packs. On event days, markets will also offer surprise discounts, allowing shoppers to purchase ingredients at special prices to recreate the show’s spectacular recipes at home!

“The Culinary Showdown Quiz Game” event details:

Event Date: 18–27 September 2025
Event Time: 1pm – 6pm
Venue: 10 Link fresh markets (Tin Shing Market, Butterfly Market, Tai Yuen Market, Hin Keng Market, Wo Che Market, Lok Fu Market, Tak Tin Market, TKO Market, Nam Cheong Place Market, Fu Tung Market)

All activities are subject to terms and conditions. Programme content is subject to change without prior notice. Event schedules and quiz questions will be announced on Link’s related platforms. For details, please visit: https://www.linkhk.com

Image download: http://bit.ly/3V62A9F

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About Link Asset Management Limited

Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), the largest REIT in Asia, and its real estate investment portfolio. Link also aims to leverage its investment management capabilities to serve as a trusted investment manager to capital partners through its business line, Link Real Estate Partners.

Building on its strong track record over almost two decades, Link targets to deliver resilient returns and growth to its unitholders. Link offers a “REIT plus” investment case through its strategic focus on diversifying the Link REIT Portfolio across geographies and asset classes in APAC and expanding its investment management business.

Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.

For more information about Link, please visit www.laml.com/en/.