The Link Management Limited (“The Link”) has partnered with famous movie director Oxide Pang to present a permanent toy museum at Lok Fu Plaza. Opening today, the “HK Toy Museum @ The Link” is the largest ever in Hong Kong, boasting an exclusive selection of over 10,000 valuable toys from Pang’s private collection.

Gathering the Strength of Toy Lovers to Challenge the Guinness World Record for “The World’s Largest Remote Toy Brick Car”
The opening ceremony of the “HK Toy Museum @ The Link” was held today, and Pang and other officiating guests, including George Hongchoy, CEO of The Link, Hilda Wong, Head of Marketing of The Link, and famous DJ Sammy Leung, entered the stage on a “Dream Chariot”, which was specially made by local toy group “Dr. Bricks” under The Link’s invitation, to celebrate the opening of the “Hong Kong Toy Museum @ The Link”. The chariot was painstakingly assembled by 10 people using 200,000 toy bricks for a continuous 300 hours over 2 weeks, and The Link will challenge the Guinness World Record for the world’s largest remote toy brick car. The vibrant opening ceremony attracted over fifty members of the media.

At the opening ceremony, Pang said, “Setting up a toy museum has always been my dream, and now my dream has come true! The museum provides toy fans a platform to share their passion and creativity. We welcome all toy collectors to showcase their collections.”

George Hongchoy, CEO of The Link, said, “It is a great pleasure for The Link to partner with Oxide Pang and turn The Link’s flagship retail property, Lok Fu Plaza, into the exclusive, permanent ‘HK Toy Museum @ The Link’, where the public can freely appreciate Pang’s extensive and varied toy collection. We believe various age groups and segments of customers can be attracted, which will make Lok Fu Plaza an exciting place to visit!”

Hong Kong’s Largest Toy Museum is Perfect for Toy Lovers
The “HK Toy Museum @ The Link” is free and open to the public, showcasing a collection of over 10,000 unique toys, including debut exhibitions of limited edition and out of production toys from around the world. Pang, who will serve as the Honorary Curator, will be present occasionally to meet the public. To celebrate the 3rd anniversary of Lok Fu Plaza, The Link will roll out a series of toy-themed activities, making Lok Fu Plaza a prime destination for toy lovers.

Information about “HK Toy Museum @ The Link”
Opening Date: 19 March 2014
Venue: 3/F, Zone A, Lok Fu Plaza (Exit A of Lok Fu MTR Station)
Admission fee: Free
Website: www.thelink.com.hk
Facebook: HK Toy Museum at The Link

“HK Toy Museum @ The Link” Micro Movie Competition (from now until 11 April 2014)
- Prizes include SONY cameras and cash coupons worth over HK$30,000

“Favourite Hong Kong Toy” Photo Competition (26 April – 25 May 2014)
- Prizes include SONY cameras and cash coupons worth over HK$20,000

Paper Toy Model Exhibition (26 April – 25 May 2014)
- Using toys as the main theme, various special toy models made from folded paper will be exhibited.

Paper Folding Model Workshop (26 April – 18 May 2014, Saturdays and Sundays)
- Participants can fold unique paper toys with instructions from the workshop tutors. (Participation will be allowed after certain spending limits are reached).

For more details, please refer to the attachment or browse our Facebook page (“HK Toy Museum at The Link”) or the official website of The Link www.thelink.com.hk; terms and conditions apply.