Lamborghini HK x The Link x CowParade at Stanley Plaza

The grand Opening Ceremony held at The Link's Stanley Plaza was chaired by Mr George Hongchoy, Chief Executive Officer(Fifth from left), The Link Management Limited; Mr. Leo Wong, Managing Director, Lamborghini Hong Kong(Fifth from right); Mr. Andy Cheung, Chief Financial Officer, The Link Management Limited(Fourth from right); Mr. Albert Wong, Director of Lamborghini Hong Kong(First from left); Mr. Aaron Kwok, international superstar, talented singer and actor(Fourth from left); Ms. Hilda Wong, Head of Marketing, The Link Management Limited(Third from right); Ms. Karine Bakker, Global Brand Manager, CowParade(Second from left); Mr. Ricky So, Founder of Lamborghini Club HK(Second from right); Italian floral artist Emilio Robba(First from right); and Billy the Artist, a contemporary artist from New York(Third from left).

The greatest Lamborghini parade in Hong Kong showcased a line-up of over 30 Lamborghini super sports cars together with the life-sized cow sculpture. The parade took its start from Central and travelled along major roads on Hong Kong Island.

Visitors took their chance to take a photo of them seated on one of the four Lamborghinis displayed and receive an instant photo and a photo frame as souvenir after making a donation. The always-crowded photo-taking zone evidenced the spirit of charity in Hong Kong citizens.

In the very first life-sized cow sculpture charity auction in Hong Kong, the 5 specially designed life-sized cow sculptures drew enthusiastic bidding, contributing a considerable sum to the total fund raised in the campaign.

“Acted at Heart” designed by Mr. Aaron Kwok was sold at 10 times of its reserve price has become the third most expensive life-sized cow sculptures CowParade has ever sold since 1999. As he likes his creation very much, Mr. Aaron Kwok was so kind that he purchased the “Acted at Heart” bid by Lamborghini Hong Kong under “Aaron Kwok Love and Concern International Charity Fund Ltd.”

“Lamborghini HK x The Link x CowParade at Stanley Plaza” hosted by The Link Management Limited ("The Link") was officially launched today at The Link's Stanley Plaza. The series of breathtaking events were kick-started by the parade of Lamborghini super sports cars and a stunning life-sized cow sculpture travelling all the way on Hong Kong Island to the grand Opening Ceremony at The Link's Stanley Plaza. The grand Opening Ceremony was honoured to be chaired by Mr George Hongchoy, Chief Executive Officer, The Link Management Limited; Mr. Leo Wong, Managing Director, Lamborghini Hong Kong; Mr. Aaron Kwok, international superstar, talented singer and actor; and Ms. Karine Bakker, Global Brand Manager, CowParade. Celebrities and socialites in town were also invited, making the celebration at The Link's Stanley Plaza a great stars gala. They have heated up the on-site charity auction and set an impeccable mood for the event.

A fierce auction of the life-sized cow sculptures designed by Mr. Aaron Kwok, renowned artists from around the world and Lamborghini HK Team was staged in the Ceremony. The charity photo-taking session and online charity auction of cow collectibles have also drawn pleasing response from the general public.

World-class Campaign Brings Art into Life in the Events Capital of Asia
Mr George Hongchoy, Chief Executive Officer, The Link Management Limited, said, "We have created a vibrant installation in the Plaza and made use of different channels for an extensive promotion of “Lamborghini HK x The Link x CowParade at Stanley Plaza”. Billy the Artist, renowned artist from USA, came to Hong Kong a few days ago to create his own original life-size cow in public, on-site at Stanley Plaza. All the sculptures will be displayed at Stanley Plaza and the goal of the programme is to offer citizens the opportunity to engage with art in their daily life. The campaign has successfully "bring art into community", the sustainable development The Link has been pursuing. We are proud and thrilled to organize this exceptional event at Stanley Plaza with our two major partners, Lamborghini HK and CowParade. Besides allowing both local and foreign tourists to further experience the beauty and appeal of Stanley, we are happy to contribute to public art development and charity, which are effective in taking the reputation of Hong Kong to the next level."

The Link and Lamborghini HK Bring Art to the World
Lamborghini Hong Kong Director Mr. Albert Wong said, "To celebrate Automobili Lamborghini’s 50th anniversary, the worldwide celebration would begins as well. The highlight will be a global initiative car parade starts from 7-11 of May at Sant'Agata Bolognese, Italy. The car parade will gather hundreds of vintage and modern-day Lamborghinis around the world and celebrate all together. On the other hand, in Hong Kong this charity auction and public art exhibition were very exciting and meaningful, five outstanding design life-size cow sculptures were blending with our brand value of “Extreme, Italian and Uncompromising” and we were pleased to be responsible to the community, and bring a public art and charity exhibition to the public and needed parties.”

Ms. Karine Bakker, Global Brand Manager, CowParade, said, "We are glad to join hands with The Link and Lamborghini in bringing CowParade to the international metropolitan of Hong Kong, as well as to hold the first life-sized cow sculpture auction in Hong Kong. Under the campaign, we hope citizens of Hong Kong and visitors coming to Stanley Plaza can get to know more about CowParade and the meaning of CowParade can be fulfilled as they participate in the charity events to help the society."

Celebration Commenced by the Multi-million Lamborghini Super Sports Cars Parade
The series of breathtaking events were kick-started by the parade of Lamborghini super sports cars in the morning. This greatest Lamborghini parade in Hong Kong showcased a line-up of over 30 Lamborghini super sports cars together with a life-sized cow sculpture. The one-hour parade took its start from the Star Ferry Pier in Central and travelled along major roads on Hong Kong Island, creating a spectacular scene. People hoping to see the supreme sports cars and camera flashes filled the route to the Opening Ceremony at Stanley Plaza.

Design of International Superstar and Top Artists for CowParade Debut in Hong Kong
The campaign presents the unprecedented crossover between Lamborghini and CowParade. Design theme based on brand value of Lamborghini - Extreme, Italian, Uncompromising - five reputable parties, including international superstar, talented singer and actor Aaron Kwok; Mankey, Japanese designer from the fashion label A BATHING APE®; Italian floral artist Emilio Robba; Billy the Artist, a contemporary artist from New York; and Lamborghini HK Team; paint a life-sized cow sculpture each (please see Appendix 2 for the creative concept of each of their design) and their creations are matched to Lamborghinis with the same design pattern. The pairs debuted on today's Opening Ceremony will continued to be displayed in the exhibition held between 28 April and 19 May (display of painted Lamborghinis only on weekends.) Hong Kong citizens are the first to take a close look at these masterpieces. After the celebration in Hong Kong, the 5 life-sized cow sculptures will be displayed in travelling exhibitions around major cities in China as the highlight of CowParade Shanghai and Taiwan in 2013 and 2014 respectively.

The CowParade annual event originated from Switzerland invites artists to design their own cows on fibreglass sculptures of cows. The cow sculptures are exhibited in major world cities and auctioned off for charity causes. To perpetuate the tradition of CowParade, the life-sized cow sculpture auction debuted in Hong Kong and was staged immediately after the Opening Ceremony. The five designing parties shared with us the creative concepts behind their creation at the Ceremony. For example, “Acted at Heart” created by Aaron Kwok is a reflection of his determination to be extraordinary and perfect on stage, as well as his relentless professionalism. They also encouraged guests to bid for charity, drawing fierce bidding for the 5 specially designed life-sized cow sculptures. Thanks to the overwhelming response, the auction has brought a total of HK$821,000 for the campaign. Among the sculptures, “Acted at Heart” was sold at 10 times of its reserve price has become one of the top ten most expensive life-sized cow sculptures CowParade has ever sold since 1999. As he likes his creation very much, Mr. Aaron Kwok was so kind that he purchased the “Acted at Heart” bid by Lamborghini Hong Kong under “Aaron Kwok Love and Concern International Charity Fund Ltd.” Winners of the auction are satisfied with the artistic value and the charity nature of their sculptures.

Art for Charity Events Available to the General Public
- Charity Photo-taking Session
Visitors not only had a chance to take a look at the multi-million line up of over 30 Lamborghini sports cars, they also got to take a photo of them seated on one of the four Lamborghinis displayed and receive an instant photo and a photo frame as souvenir after making a donation. The always-crowded photo-taking zone evidenced the spirit of charity in Hong Kong citizens.

- Online Auction to Carry on Charity Work
To promote local community charity projects and art development, 50 socialites, local and emerging designers, fashion icons and design students from the local community are also invited to design 6" cow figurines, which are also exhibited in the “Lamborghini HK x The Link x CowParade at Stanley Plaza”. The list of celebrities includes Mr. Nicholas Sallow-Smith, Chairman of The Link; architect Mr. Bryant Lu; fashion designers Mr. Barney Cheng, Mr. William Tang and Miss Ranee K; socialite Mr. Karson Choi and Miss Gigi Chao; interior designer Mr. Antony Chan, Mr. Steve Leung, Mr. Rudolf Leong and Mr Barrie Ho; designer Mr. Freeman Lau; illustrators and graphic designers Codyan, Caris Shum and Honey B-Gary Lo, etc. 100 pieces of 6" replicas of the life-sized cow sculpture designed by Lamborghini HK Team were produced. The total 150 pieces of limited edition cow figurines will be put up on the event's official website (www.stanleyplaza.com) for public auction from 28 April to 19 May.

All the proceeds of the "Lamborghini HK x The Link x CowParade at Stanley Plaza 2013" campaign will be donated to "Heifer International Hong Kong" and "Giving Love" to help the impoverished farmers in rural areas of China and local people in needs.

For more details, please refer to the website: www.stanleyplaza.com.