“Lai See Packet Recycle and Reuse Programme” at Link for the Fifth Consecutive Year

(Photo on the top) Secretary for the Environment, Wong Kam-sing (third from left), Executive Director of Greeners Action Angus Ho (fourth from right) and Head of Marketing of The Link Hilda Wong (third from right) officiated the kick-off ceremony together with representatives from participating organisations of the recycling event.

0.8 million of recycled lai see packets were distributed in 32 of The Link’s shopping centres, making The Link as the organisation that has distributed the most number of lai see packets in the Shopping Centre category.

The Link is using its extensive network of shopping centres to support the event. Collection boxes have been placed in 100 shopping centres across Hong Kong for convenient participation.

The Link Management Limited (“The Link”) is supporting Greeners Action’s “Lai See Packet Recycle & Reuse Programme” for the fifth consecutive year to encourage the public to recycle and reuse their lai see packets in the wake of Chinese New Year. As a “Diamond Packet Sponsor” this year, The Link has placed collection points at 100 of its shopping centres, up from 80 last year, all across Hong Kong so that shoppers can participate in this meaningful event more conveniently.

The Link promotes sustainable development in a number of ways, which include supporting various types of environmental initiatives. The Link has thrown its full support behind this year's "Lai See Packet Recycling Programme" by effectively making use of its wide network of shopping centres. Collection points have been set up in various districts in Hong Kong so as to facilitate people to participate in this campaign. Also, reusable lai see packets make better use of resources by reducing waste. Packets collected from last year's event were distributed free of charge at 32 shopping centres of The Link before Chinese New Year.

The kick-off ceremony for this year’s event was held at The Link's Lei Yue Mun Plaza on 9 February (Today). Wong Kam-sing, Secretary for the Environment, was invited to officiate at the ceremony together with event sponsors and recycling industry representatives.

Angus Ho, Executive Director of Greeners Action, said, "The goal of this event isn't necessarily to recycle lai see packets as waste paper, but to reuse the packets. Therefore, hopefully people won't fold, tear or write on their packets so that we can extend the life of them. Moreover, we hope that people will apply the concept from this event to their clothes, New Year’s couplets and even furniture, and welcome a new, greener year by questioning the traditional Chinese viewpoint of 'out with the old, in with the new'."

Hilda Wong, Head of Marketing of The Link, said, "The Link promotes sustainable development in many different ways, which include supporting environmental initiatives that engage our stakeholders. This is The Link's fifth year of supporting Greeners Action’s Lai See Packet Recycle & Reuse Programme, and we are happy that we have increased the number of participating shopping centres from 80 to 100 in many neighbourhoods across Hong Kong. We hope that this programme will heighten the public's awareness of green issues as more people can participate."

Lai See Packet Recycling Programme 2014 details:

Recycling dates: 9 February to 22 February
Recycling sites: 100 shopping centres of The Link (please refer to the factsheet)

* Please visit The Link's website www.thelink.com.hk or read promotional materials in shopping centres for details regarding collection sites.