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‘Link’s Fresh Markets x SANRIO CHARACTERS’ campaign, the first of its kind in Hong Kong, welcomes 7 SANRIO CHARACTERS dressed as ‘store owners’ in the cutest costumes ever. Join the ‘kawaii’ parade around Link’s fresh markets in the coming two months!
The ‘kawaii’ SANRIO CHARACTERS appearing as adorable ‘shop owners’ in the fresh market’s unique setting are destined to go viral.
Visitors may participate in a fun ‘studio shoot’ with the Sanrio ‘store owners’, posing as their staff members. .
Besides a wide range of fresh ingredients, fans can stock up on healthy recipes featuring SANRIO CHARACTERS and learn fun facts about fresh markets at the designated Link fresh markets.
During the campaign, customers who spend HK$600 or HK$2,000 within 7 days may redeem a SANRION CHARACTERS premium that includes wooden coaster, healthy recipe table mat and foldable eco-friendly shopping basket featuring SANRIO CHARACTERS at the designated Link shopping centres (available in limited quantities on a first come, first served basis while stock lasts).
During the campaign, customers who spend HK$600 or HK$2,000 within 7 days may redeem a SANRION CHARACTERS premium that includes wooden coaster, healthy recipe table mat and foldable eco-friendly shopping basket featuring SANRIO CHARACTERS at the designated Link shopping centres (available in limited quantities on a first come, first served basis while stock lasts).
During the campaign, customers who spend HK$600 or HK$2,000 within 7 days may redeem a SANRION CHARACTERS premium that includes wooden coaster, healthy recipe table mat and foldable eco-friendly shopping basket featuring SANRIO CHARACTERS at the designated Link shopping centres (available in limited quantities on a first come, first served basis while stock lasts).
The semi-final and final of ‘Link’s Fresh Markets x SANRIO CHARACTERS’ Mini Master Chef Contest will take place at Wo Che Market in Shatin on 20 and 27 April respectively. Winners will collect fabulous prizes worth up to HK$3,800.
Link encourages young minds to explore the world through art in ‘Link’s Fresh Markets x SANRIO CHARACTERS’ Colouring Competition for primary students. The event has been well received, with over 1,000 participants in total. Winning entries will be exhibited at Wo Che Market/Plaza from April until 30 June.
Link strives to engage communities with exciting tailored campaigns and exclusive shopping experiences. To celebrate the fresh new look of Wo Che Market in Shatin which has recently undergone asset enhancement, Link’s Fresh Markets have partnered for the first time) with Sanrio to present ‘Link’s Fresh Markets x SANRIO CHARACTERS’ campaign, where adorable Sanrio characters greet visitors as ‘store owners’ at 7 designated fresh markets.
‘The event is as much a delightful surprise for the public as an immersive educational initiative for the younger generation, as they can soak up local fresh market culture and healthy eating messages. There will also be activities allowing kids to unleash their artistic and creative talents,’ said Ms Lorraine Chan, Corporate Affairs and Marketing Director of Link.
From now until 30 June, the lovely Sanrio ‘store owners’ are treating visitors to the cutest selfie experience at Link’s designated fresh markets in Kowloon and the New Territories. On 28 April, Ahiru No Pekkle will show up at TKO Gateway to give away free hugs and pose for fun photos . Moreover, Nam Cheong Place Market will launch an exclusive Monkichi premium redemption programme for families!
Get your hands on an exclusive set of ‘Link’s Fresh Markets x SANRIO CHARACTERS’ limited edition goodies with a designated spending amount within 7 days at specific Link markets and shopping centres. The first batch of goodies to be given away are 4 wooden coasters available for redemption at Link’s fresh markets in the New Territories.
Link’s First ‘Mini Master Chef’ to be Crowned at Wo Che Market
The ‘Link’s Fresh Markets x SANRIO CHARCATERS’ Mini Master Chef Contest will be held at Wo Che Market. 10 finalists will channel their creativity to create a bento lunch box featuring SANRIO CHARACTERS with fresh ingredients on 20 and 27 April, Renowned local culinary tutor and cartoon bento specialist Candace Mama will give demonstrations on bento preparation and decide the winners of Link’s first ‘Mini Master Chef’ title and prizes.
Terms and conditions apply and the programme is subject to change without prior notice. For more details about the event and transport service, please visit Linkhk.com.
Approval no. TP1900000383