We strive to inspire and improve people’s lives, creating spaces the community can enjoy, as well as helping those in need and making a difference over a longer term.
Our placemaking initiatives are designed to shape and create sustainable and vibrant spaces where communities can engage, thrive and prosper.
To enhance our facilities as social hubs, we launched Project Together, a series of pro-bono enhancement works in 2020, creating better environments for welfare tenants across our portfolio.
We work closely with NGOs and government departments to organise activities that can benefit the health and wellbeing of all.
Our revitalised fresh markets provide our customers greater visibility to goods on offer and improved accessibility, with barrier-free access facilities fitted across all of our Hong Kong properties.
From youth empowerment to active ageing, we lead and support initiatives to support community groups, partnering with NGOs to help those in need.
Link Together Initiatives is our flagship Charity and Community Engagement Programme, designed to support youth empowerment, inclusion and active ageing, and resource management.
We provide space in our Hong Kong portfolio to NGOs at concessionary rental rates, enabling them to reach more target beneficiaries at convenient community locations. We also sponsor event venues for with NGOs and government departments to organise community activities.
Our signature youth empowerment programme aims to promote upward social mobility in Hong Kong. This non-means-tested university scholarship was launched in 2015, for selected students who are the first amongst three generations in their families to attend university in Hong Kong.
We help improve the lives of those less fortunate by engaging with other employers to hire qualified candidates living below the poverty line within their home district. Leveraging our broad geographic coverage in Hong Kong, beneficiaries can save on travelling time and cost by living and working in the same district, enhancing their quality of life.
>10% housekeeping and security staff hired locally from underprivileged groups by 2026/2027 in Hong Kong
Contribute an amount of up to 0.25% of net property income to charity and community engagement