31 Jan 2022

T.O.P Presents “Running Away of Mona Lisa” for Valentine’s Day

  • Local artists team up to create the first Mona Lisa NFT charity sale
  • Instagrammable check-in: Step into the frame and check in with DJ Mona Lisa, plays your favourite love songs
  • Redemption offers: 8 playful Mona Lisa blind boxes and T.O.P tenant coupons

 

Lunar New Year and Valentine’s Day are just around the corner. From now until 31 March 2022, T.O.P This is Our Place, a gathering place well known among stylish shoppers and diners in Mong Kok, is presenting the artistic and playful “Running Away of Mona Lisa” campaign with Traveling Muzeum, the principal and IP owner of Modern Mona Lisa, and the art toy company ZCWO. Mona Lisa will “run away” from the Louvre Museum in France and come to T.O.P, where she will become the goddess of modern fashion and hang out with shoppers in a number of different trendy outfits!

The first Mona Lisa NFT charity sale

A partner and advocate for the arts, T.O.P is partnering with ADAM, a social enterprise established by The Arts with the Disabled Association Hong Kong (ADAM, whose vision is “Arts are for Everyone”) to recruit local artists with disabilities to bring us the "Mona Lisa NFT Galleria". Mona Lisa-themed works and other digital artworks will be sold in the form of NFTs, and a portion of the funds raised will be donated to ADAM. This opportunity to support both art and artists with disabilities should not be missed!

Together with partners the Traveling Muzeum and ZCWO, T.O.P has transformed Mona Lisa into a real fashionista. One of the must-go photo spots is in the 1/F Atrium, where you can enter the frame and pose for a photo as DJ Mona Lisa plays a love song for your valentine!

Mona Lisa-themed café and a 26 cm Mona Lisa figure

SOFFEE (Shop G06 & G10), newly opened café at T.O.P, will launch a Mona Lisa-themed Café and offer a Valentine's Day meal set. Another tenant Siam Thai Giftland (Shop 210) will exclusively offer a 26 cm Mona Lisa figure with five different styles for $680 each and bundle a limited edition monotone NFT Mona Lisa during the campaign period. Offer valid while stocks last.

Shopper with spending of $500 by electronic payment can redeem for a Mona Lisa blind box (8 types in total) while those with spending of $800 can redeem for dining coupons T.O.P’s designated food and beverage tenants: Kingsley Café, SOFFEE or The Charcoal Room (available on a first-come, first-served basis while stocks last)!

Terms and conditions apply. The programme is subject to change without prior notice.

For more details about the event:https://www.linkhk.com/en/promotion/470

Download photos: https://bit.ly/3HDADgH

 

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About T.O.P This is Our Place

Comprising a shopping mall and an office building, with the basement connecting directly to the B4 exit of the Mong Kok MTR Station, this 15-storey tower block consists of service trade tenants like medical, beauty and health, and business centres. Its eight-storey retail podium hosts many brands that are setting up shop in Hong Kong for the first time, novel concept retail chains, flagship stores, limited-edition crossover pop-up stores and a co-retail space. Providing shoppers with an all-new interactive experience both offline and online, the Mall is set to become Mong Kok’s most exciting and dynamic trend-setting destination.

"T.( ).P" within T.O.P This is Our Place's logo stands for "This is Our Place", whereas "( )" symbolises infinite possibilities. This gives full expression to the brand’s concept, personality and pop image –– Inspire, Express and Share.

 

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