This year, Temple Mall is toping up its effort to support the sustainable development and transformation of a local artisanal tradition with Moonlight NEONade, a one-of-a-kind Mid-Autumn Festival celebration organised with streetsignhk, a local conservation group dedicated to the city’s signature neon signboards. Old neon signs are given a new lease on life in this Instagrammable collaboration, which has resulted in the creation of a 2-metre festive installation of out of used neon tubes. Thanks to Master Wu Chi-kai, one of Hong Kong’s last neon light makers, and emerging neon light artist Jive Lau, this old tradition regains its former glory, resurrecting this important part of the city’s cultural heritage.
Enjoy a moonlit Mid-Autumn Festival celebration from 13 August to 18 September at Temple Mall North, where the glow from a neon moon creates new festive memories tinged with nostalgia. Conceived by streetsignhk through a combination of traditional workmanship and innovative technology, the giant 3D neon light installation traces the lunar phases from new to full moon, giving pride of place to the cultural patina of Hong Kong’s most recognisable icons, with a nod to the reinvigoration and sustainable development of neon light art.
Besides the 3D installation, there is also a selfie zone on the second floor of the mall featuring works designed and produced by Jive Lau. The scenography is a playful sculpture of light, with a modern and graphic take on Temple Mall combining traditional neon light craftsmanship and new visual elements.
A Slice of French Romance with the Temple Mall x Paul Lafayet Mooncake Gift Box
Share sweet memories with your loved ones during the Mid-Autumn Festival – the perfect time for a family reunion. Temple Mall is –partnering with French patisserie Paul Lafayet for the first time to give the Mid-Autumn celebration a romantic French touch-up with the “Moonlight Serenade Premium Mooncake Gift Box”, packing together three delectable flavours including Earl Grey Tea Custard, Manuka Honey Custard and Lava Coffee Custard. Each flavour is a mouthful of French romance lovingly crafted to satisfy all sweet tooths!
The packaging, too, is the work of a master hand – the moon phases come to life with a spin of the rotating star-dusted sky on the box. From 7 August to 11 September, customers with at least $6,000 in cumulative e-spending within a 7-day period at Temple Mall (documented with two to seven original receipts issued by different merchants) can redeem their receipts for one Temple Mall x Paul Lafayet Premium Mooncake Gift Box, available in limited quantities while stock lasts.
From 16 August until 18 September, the first floor of Temple Mall North will be transformed into a Mid-Autumn market replete with the most sought-after mooncake giftboxes and festive food for a truly satisfying festive shopping experience.
Meanwhile, customers with e-spending of at least $200 during the campaign period can take home a moon phases magnet. The magnet style will be offered on a random basis, and magnets are available in limited quantities while stock lasts. For details of merchant discounts and promotion offers, please refer to the in-mall marketing collateral.
Terms and conditions apply. The programme is subject to change without prior notice.
“Temple Mall Moonlight NEONade”
Date: 13 August to 18 September 2022
Time: 11am to 8pm
Venue: 1/F, Temple Mall North
For more details about the event, please visit Linkhk.com.
Download photos: https://bit.ly/3JUd0Tj
Link Real Estate Investment Trust (Hong Kong stock code: 823), managed by Link Asset Management Limited, is the largest REIT in Asia, and a leading real estate investor and asset manager in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors and is a Hang Seng Index constituent stock. From its home in Hong Kong, Link owns and manages a diversified portfolio including retail facilities, car parks, offices and logistics assets spanning China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, the UK’s London and Australia’s Sydney and Melbourne. Link seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of its medium-term target Vision 2025.
For details, please visit https://www.linkreit.com/.