Share
The Link collaborates with Lio Beardsley, well-known illustrator famous for her work with world-renowned fashion brand, Anna Sui, in presenting Hong Kong’s first ‘Red Carpet Fairy Tales’ at the Lok Fu Plaza. Scenes from classic fairy tales will be reinterpreted with sound, aroma, texture, lighting and trick art effects for a unique experience.
|
In celebration of Paperback Book
Day on 30 July 2015, The Link Management Limited (“The Link”) will launch Hong
Kong’s first ‘Red Carpet Fairy Tales’ campaign at the Lok Fu Plaza this summer.
An online voting event, ‘My Most Favourite Fairy Tales’, organised as a prelude
to the campaign, has revealed the 20 most favourite Western fairy tales
*(note) voted by the public. Lio Beardsley, the well-known local
illustrator famous for her work with the world-renowned fashion brand, Anna
Sui, will turn ten selected fairy tale scenes from these classics into stunning
art tableaus by incorporating her unique drawing style and special effects of
sound, touch, smell, visuals and lighting to allow an unparalleled sensory
experience.
Two artists from the Arts with
the Disabled Association of Hong Kong will join in the installation’s creation
by applying their artistic animal designs ranging from deer, zebras and
giraffes for the Fairy Tale Forest Castle’s main stage.
Fairy Tale Experience
Zones To Nurture Children’s Reading Habits
The ten shortlisted fairy tales
scenes, re-designed into the dramatic 3D installation, will occupy three
signature zones along the red carpet – the Fairy Tale Forest, European
Courtyard and Fantasy Square. Riding on the same theme, the ‘Fairy Tales
Storytelling Competition’ and ‘Twist-a-tale Contest’ are organised with the aim
to arouse creativity and promote parent-child reading, letting everyone fully
immerse themselves in the world of fairy tales this summer!
Limited Edition Colour Pencils
Gift Set and Bookmark Reading Light Redemption
Starting from 12 July 2015,
customers spending HK$800 or above from different merchants in the same
shopping mall and its fresh market can redeem a limited edition of the Lio
Beardsley Fairy Tale Colour Pencils gift set or a LED bookmark reading light at
The Link’s designated shopping malls and fresh markets. To be eligible,
customers must present 2 to 6 machine-printed receipts with printed values of
no less than HK$100 each. (A limited quota of 7,000 pencil sets and 9,000
lights applies while stock lasts.)
*The shortlisted 20 classic Western fairy tales of ‘My Most Favourite Fairy Tales’ online voting campaign: (in no particular order)
|