Link Presents “The Link Student Promotion” at WeChat

The Link has once again organising the annual “The Link Student Promotion” at WeChat during the coming academic year starting in September. In order to bring the latest and trendiest shopping experience to even more students, this year’s promotion will be extended to 10 shopping malls. Students will not only be able to enjoy shopping privilege, but they will also have the chance to enter The Link Student Promotion lucky draw offering exciting prizes including Korea/Taiwan flight tickets, mobile phone and notebook computer to students.

This year-round promotion is packed with the trendiest prizes, including:

Month		Theme	Prize
2014	Sep	"Pack" to school!	Gregory backpack (Value: HK$1,800)
	Oct	Music fever	Beats News Studio earphones (Value: HK$2,700)
	Nov	Gadgets for school work	11-inch MacBook Air (Value: HK$3,500)
	Dec	Chic Christmas	Trendy mobile phone (Value: HK$6,500)
2015	Jan	Spend your semester break in Taiwan	Return flight tickets to Taiwan for 2, tax included (Value: HK$3,500)
	Feb	Get your new look in CNY	$1,000 cash vouchers (Value: HK$1,000)
	Mar	Have a fun trip in holiday	2D1N Zhuhai Chimelong hotel stay with ferry tickets for 2 (Value: HK$3,100)
	Apr	Trendy April	iPad mini (Value: HK$3,088)
	May	Just for your mum	LED 32" TV (Value: HK$4,500)
	June	Amazing summer in Seoul	Return flight tickets to Seoul for 2, tax included (Value: HK$7,000)
	Jul	Work hard! Play hard!	PlayStation 4 (Value: HK$3,500)
	Aug	Top Prize of the Year	Trendy bike and annual pass to Physical Fitness and Beauty (Value: HK$7,000)

Promotion extends to 10 malls with monthly giveaways of chic gadgets

From 1 September 2014 to 31 August 2015, full-time students can win the latest trendy gadgets by simply making purchases worth HK$100 or more (maximum two receipts) at The Link’s 10 designated shopping malls (Lok Fu Plaza, Wong Tai Sin Plaza, Hau Tak Shopping Centre, Kai Tin Shopping Centre, Wo Che Plaza, Oi Man Plaza, Cheung Fat Plaza, Leung King Plaza, Lei Yue Mun Plaza or Chung Fu Plaza), visiting the “The Link Student Promotion” WeChat page (WeChat account: thelinkstudent), and then presenting two instant electronic receipts from different shops and their student ID card at the customer service counter of any of the above shopping malls to enter The Link Student Promotion lucky draw. The more they spend, the better their chances of winning.

Transforming The Link’s shopping centres into trendy destinations for young shoppers

“We place a strong focus on appealing to the teenage market,” said Hilda Wong, Head of Marketing of The Link. “Through the use of mobile applications, The Link presents students with year-round privilege and fashionable prizes to attract more student customers to shop at our malls. The Link has been promoting its marketing programmes by sponsoring the student associations of local universities for three consecutive years. To further reach the student customer segment, this year we will provide checkpoint venues at Lok Fu Plaza and Wong Tai Sin Plaza for student orientation for the third year, and will give out brand new trendy backpacks to students.”