02 Jun 2020

Unwind with Link’s “Happy Mind, Rewarding Life” Campaign
Explore Picturesque Neighbourhood Gems to Earn Points

  • Take part in the “Happy Mind, Rewarding Life” campaign and experience a relaxed lifestyle
  • Experience local tourism by visiting TripAdvisor’s 10 Most Picturesque Neighbourhood Gems in Hong Kong
  • Check in at photogenic spots or make purchases at selected Link malls to earn “relax points” for prizes

With the recent pause in our daily routines, travel plans have been scrapped despite our insatiable wanderlust. This marks the perfect opportunity to explore our own city – all we have to do is step outside the comfort of our homes to discover Hong Kong’s urban and natural beauty. In view of this, Link has collaborated with online travel platform TripAdvisor to hand-pick the 10 Most Picturesque Neighbourhood Gems in Hong Kong by historical value, cultural significance and accessibility. The spots include Murray House, Mau Wu Lookout, Kun Ting Study Hall, Tsui Sing Lau Pagoda, Wong Tai Sin Temple, Lei Yue Mun, Hong Kong Velodrome, Castle Peak Bay Seafood Street, Cattle Depot Artist Village and Tung Chung Fort. The joy of rediscovering the city we call home and admiring sights that have made Hong Kong a unique tourist destination is second to none.

Put your creativity to work while capturing fun details of your everyday life or embarking on a “Picture Venture” at these scenic spots. Or, in light of social distancing and geographical constraints, challenge yourself to make a collage of photos of you and your friends posing in separate photographs in a similar style in front of these picturesque spots to complete a virtual rendezvous that knows no bounds, bringing you together in a heart-warming and unusual virtual getaway.

National Geographic prize-winning photographer Kelvin Yuen collated a photo series capturing the stunning beauty of these local spots from the perspective of a native Hongkonger to whet viewers’ appetites for local community tourism. His photos are exhibited online for free. (See link below)

Snap or Shop to Earn Relax Points” for Prizes

The “Happy Mind, Rewarding Life” campaign includes lucky draws, allowing everyone to cheer themselves and the community up in pursuit of relaxation. After registering online, participants can earn “relax points” that can be used for lucky draws. These points can be earned by uploading photos taken at the 10 Most Picturesque Neighbourhood Gems onto the dedicated event website. (See link below) Alternatively, participants can also earn points by shopping at 30 selected Link malls across the city, including T Town in the New Territories, Lok Fu Place in Kowloon and Stanley Plaza on the Southern Hong Kong Island. Spend more to earn more “relax points” as you go on a shopping spree in your own neighbourhood and beyond.

Participants with 10 “relax points” are entitled to enter a weekly lucky draw for a chance to win outdoor equipment. Each entrant in the weekly lucky draw is eligible for a chance to win more great prizes in the Grand Lucky Draw. The more points you earn, the more chances you have to win!

By collecting “relax points”, you are also making a difference. For every 100 points collected, Link will donate 1 exercise band to communities in need as a gesture of promoting sports and a caring culture.

Terms and conditions apply. The programme is subject to change without prior notice.

For details, please visit Linkhk.com.

Link to registration for “Happy Mind, Rewarding Life” campaign and online photo exhibition of National Geographic prize-winning photographer Kelvin Yuen: www.linkthecity.com

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