Link Asset Management Limited (Link) today announced its team-ups with Tencent’s International Business Group, Hutchison Global Communications, MTR, Pizza Hut, Maxim’s Group, and Tao Heung Group, to expand its popular ‘Park & Dine’ mobile app features, including MTR Park & Ride scheme, more e-queuing services, the incorporation of ‘iPick’ dining guide, and daily one-hour free wireless Internet access.
"Since its trial run in October, Park & Dine has enjoyed great popularity among users,” said George Hongchoy, CEO of Link. “With the support of our partners, the app’s coverage has expanded to around 170 car parks, 150 shopping centres, and 80 markets in Link’s portfolio, showcasing the greatest variety of information among apps of the same kind in Hong Kong,” he said.
Free 7-hour (max.) parking for Park & Ride users
Park & Ride is new scheme offered by Link for those taking MTR after parking at Link’s car parks. Starting this June, users of the Park & Dine app who park their cars at six designated Link shopping centres (Lok Fu Plaza, Temple Mall, Kai Tin Shopping Centre, Yu Chui Shopping Centre, Long Ping Shopping Centre, and Tin Shing Shopping Centre) may enjoy free parking of up to seven hours if they take the MTR from these locations.
The app also provides useful parking information, such as real-time report on the number of available parking spaces at all Link’s car parks, suggestions on facilities with parking spaces available, as well as route navigation.
Dine with ease with a larger network of e-queuing locations
The app’s e-queuing service has now expanded to 15 of Link’s shopping centres. On top of the existing 6 Tao Heung restaurants, the service has added Hak Ka Hut, Pier 88, Jade Garden and Pizza Hut to restaurants offering the convenience of e-queuing. "We are delighted about the strong support from our tenants,” said Hilda Wong, Head of Customer Experience Management at Link. “Diners can use the app to get their seating number remotely with real-time queuing status updates, enabling them to make the most of their time while they wait for their seats to become available.”
Park & Dine’s dining guide has also been integrated with iPick dining app developed by Tencent’s International Business Group, covering over 80 per cent of restaurants at Link’s malls, making it more convenient for customers to select restaurants through reviews, menus and photos that are readily available online.
Free Internet access
To bring even more advantages to customers, Link is rolling out free wireless Internet services (LINKwifi) in phases through Hutchison Global Communications. Service is now available at ten shopping centres that include Lok Fu Plaza, Temple Mall, Stanley Plaza, and H.A.N.D.S, with coverage served by 1Gbps optical-fibre backhaul to offer high-speed Wi-Fi experience. The first 30 minutes will be free for each user each day, and extended to 60 minutes for Park & Dine users. Service installation at the other 60 shopping centres is expected to be completed by end of this year, connecting millions of customers with free Internet each day.
Mr Hongchoy said, “Link and Tencent’s International Business Group are also actively exploring more cooperation opportunities, with a view to providing automated parking offers and other O2O (online to offline) incentives across Link’s car parks.”
To promote app to a wider public, popular artists Christine Ng(伍詠薇) and Andrew Lam(林敏聰) took part in a promotional “reality show” video series that introduces the many ways in which the Park & Dine simplifies people’s daily lives. As one of the early users, artist Michelle Lo (盧覓雪) also praised the app for its growing array of new features that enhance users’ experience.
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