Over the years, Link has continuously improved its shopping mall facilities and services to cater to customers' needs, while strengthening its community ties. A new, upgraded “Link Up” mobile application provides real-time parking information, place-making events, exclusive merchant discounts, shopping rewards for members, green living tips, and team missions. Also, it encourages mission sharing and interaction among friends. As brand ambassadors, celebrities Law Kar-ying and Joey Thye promote the “Link Up” mobile application, inviting users to experience a revamped, one-stop lifestyle information hub. Users can forge deeper community connections using this app.

With “Link Up”, members can access community updates and exclusive perks. The addition of several new features strengthens the bond between members and the community. The “Hub” feature provides a platform for members to explore and appreciate the local community lifestyle by sharing achievements in community building. “Interest Club” posts regular updates on green living, such as seasonal food ingredients, recipes, etc. “Missions” allows members to take part in challenges individually or as a team and get rewards.

Law Kar-ying and Joey Thye collaborates, with an adapted classic song to engage the public

A fresh and dynamic promotional video for “Link Up” has been created exclusively by Link with Law Kar-ying and Joey Thye. It is a creative reworking of the classic Cantopop song “Without The Two Of Us”, transforming it into “Connected You Every Minute”. Link Up’s diverse features are incorporated into the reimagined lyrics, making it an unforgettable duet. A catchy tune like this is sure to captivate audiences! Several iconic movie characters are portrayed in the video by Law Kar-ying, while Joey Thye plays a family member. The perfect duo exemplifies the essence of “Link Up” - a platform that helps families connect, and embodies the ethos of “Together, Reap without limits”.

“Link Up Big Game Day”: online and offline interactions bring new community experiences

Beginning on 31 July, Link will launch an engaging initiative named “Link Up Big Game Day” to enhance understanding of its upgraded “Link Up”. Three major shopping malls will serve as the hub of this multifaceted gaming strategy. This event blends mobile applications with physical games, providing a new twist to classic childhood games. It brings together families to play together, reviving children's childhood memories while reuniting adults with their childlike spirit. “Link Up” enhances interactive communication, and enables the entire city to experience a new style of community living, improving community relations and neighbourhood dynamics. You may even join forces with Law Kar-ying and Joey Thye to form a game team!

Terms and conditions apply. The programme is subject to change without prior notice.

Download Link Up now: https://bit.ly/43xEeYp

Download photos: https://bit.ly/3rpbMKA

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About Link

Link Real Estate Investment Trust (Hong Kong stock code: 823), is the largest REIT in Asia by market capitalisation. It is managed by Link Asset Management Limited, a leading real estate investor and asset manager in the world. Since its listing in 2005 as the first REIT in Hong Kong, Link REIT has been 100% held by public and institutional investors. It is a constituent of the Hong Kong securities market benchmark Hang Seng Index, as well as a component of the Dow Jones Sustainability Asia Pacific Index, the FTSE4Good Index Series and the Hang Seng Corporate Sustainability Index. From its home in Hong Kong, Link Asset Management Limited owns and manages a diversified portfolio including retail facilities, car parks, offices and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong, Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to Singapore, Australia’s Sydney and Melbourne and the UK’s London. Link Asset Management Limited seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of sustainable growth.

For details, please visit https://www.linkreit.com