Link Asset Management Limited (Link) has always been closely woven into the fabric of the community, and firmly believes that good food is more than a treat for the taste buds — it is an emotional bridge that connects families and neighbours. Earlier this year, Link visited communities including Wong Tai Sin, Lam Tin, Tuen Mun and Sha Tin to carry out its "Hundred Flavours Survey", exploring local residents' dining preferences in a light-hearted, good-humoured way and mapping out the distinctive "flavour map" of each district. The survey found that Hongkongers hold "unconventional" views on taste, reflecting the persistence of the taste of home across different generations.

Citywide "Hundred Flavours Survey": uncovering the dining habits of every neighbourhood

Link collected more than 6,000 responses to its "Hundred Flavours Survey" across 13 districts, capturing Hongkongers' tastes and preferences from home cooking to the full range of sweet, sour, bitter and spicy. The findings revealed that Hongkongers' palates are far from ordinary. Over 60% of respondents chose "mild" or "baby spicy (extra-mild)" for rice noodles, while nearly 30% opted for "not spicy", reflecting a generally low spice tolerance. On the other hand, nearly half of the respondents said they "can eat bitter flavours", embodying the resilient Hong Kong spirit. District highlights include Tuen Mun having the sweetest tooth, and Tseung Kwan O residents showing the strongest liking for sour flavours.

In fact, Link's shopping centres and fresh markets are deeply connected to the community's diverse flavours, offering over 3,000 dining merchants. Whether shopping for fresh ingredients to cook at home or dining out, residents can enjoy their meals with complete peace of mind.

"Savour the Tastes of Home in Hundred Ways" campaign in collaboration with Mrs Mak and McDull

In response to the survey findings and to continue the conversation around community dining, Link is launching its "Savour the Tastes of Home in Hundred Ways" campaign across 24 shopping centres and fresh markets spanning Hong Kong Island, Kowloon and the New Territories. For the first time, Link is teaming up with much-loved local characters Mrs Mak and McDull. Whether you are cooking at home or eating out, you can always find the most familiar flavours right in the community circle around the corner, satisfying the different tastes of you and your family.

Mrs Mak and McDull make a delightful "voice-acted" appearance in the campaign video, using their familiar parent-and-child conversations to strike a chord with audiences around the "taste of home" and the sweet, sour, bitter and spicy of life, while setting the scene for a series of exciting food activities. From mid-June, McDull will make a surprise appearance at selected Link shopping centres to meet residents across the districts.

"McDull Dining Treats" redemption programme

From mid-June, for every $60 spent at participating Link shopping centres during the promotion period, customers can redeem one stamp. Once they have collected the required number of stamps, they can redeem exclusive, limited-edition Mrs Mak and McDull premium gifts — the first phase features the "District Delicacy" eco-friendly wood-pulp sponge brush, designed around Hong Kong food and printed with a slogan unique to its district, making it especially collectible; other gifts include the "Hundred Flavours Eco Shopping Bag" and the "Cool Breeze" mini fan. The second phase will offer elegant kitchen utensils such as chopsticks, bowls, plates and soup spoons.

Shoppers taking part in the activities will also have the chance to win a host of year-long prizes, with the grand prize being "TamJai Yunnan Mixian 365-day designated mixian redemption vouchers".

In addition, Link will launch "Weekly Cooking Ideas" on its social media channels, sharing creative and healthy recipes, and will roll out a series of limited-time activities at selected Link fresh markets — making food not just a matter of taste, but a genuine pleasure of everyday life.

Follow McDull and Mrs Mak as they savour the warmth and heartfelt moments of home. Watch now︰https://youtu.be/3BDXmq4VhDQ

Exclusive "McDull Fan Meet" event details

“McDull Dining Treats”Redemption Activities Details

^The 24 designated participating Link shopping malls include: T Town, Tin Chak Shopping Centre, Tin Yiu Plaza, Butterfly Plaza, Leung King Plaza, Tai Wo Plaza, Tai Yuen Shopping Centre, Choi Yuen Plaza, Wo Che Plaza, Chung On Shopping Centre, Lok Fu Place, Temple Mall, Tsz Wan Shan Shopping Centre, Kai Tin Shopping Centre, Sau Mau Ping Shopping Centre, Lei Yue Mun Plaza, TKO Gateway, TKO Spot, Homantin Plaza, Nam Cheong Place, Fu Tung Plaza, Yat Tung Shopping Centre, Cheung Fat Plaza and Siu Sai Wan Plaza.
*Redemption activities of Yat Tung Shopping Centre will commence in the middle of August

For further details please visit https://www.linkhk.com. 

High definition photos download here. 

- End -

About Link Asset Management Limited

Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), one of the largest REITs in Asia, and its real estate investment portfolio.

Link focuses on its strengths and track record in owning and actively managing shopping malls and car parks in the key markets across Asia Pacific, namely Hong Kong, tier-one cities of the Chinese Mainland, Singapore and Australia. Link is also committed to develop new capital partnerships where Link may co-own and/or manage third party capital, as well as exploring value-add opportunities which provide further diversification and help to enhance returns and unitholder value.

Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.

Form ore information about Link, please visit https://www.laml.com.