Over the years, Link has enriched and supported the local communities we serve through asset enhancement, revitalisation and renovations of our existing portfolio.

This is based on four objectives:

  1. Enhance shopping centre performance
  2. Capitalise on changing district potential
  3. Create and deliver a consistent brand image
  4. Improve utilisation of internal floor area

By actively initiating and supporting local programmes, Link aims to further our vision of serving and improving the lives of those around us.

APPROACH
  • Engage and partner with communities to promote understanding and create a vibrant place, where people can thrive and prosper
  • Support the development of communities and their capacities through our skilled volunteering initiatives, which can further enhance our employee development

TARGETS
  • Report the value of sponsorship and community investment through Link’s Charity and Community Engagement Programme (CCEP) - Link Together Initiatives 
  • Report the percentage of Link employee’s volunteering hours
  • Conduct stakeholder engagements

HIGHLIGHTS
  • In 2020/2021, a total of 1,203 volunteering hours were recorded, with around 200 staff engaged in various volunteering work - including Link Together Initiatives and other charity-related activities
  • In 2020/2021, Link launched the Project Together programme, in which we organised our suppliers, contractors and Link volunteers for a series of pro bono asset enhancement works for 20 welfare tenants located across our properties. The first three enhancement works will be completed in August 2021. This will strengthen the facilities’ function as social hubs and create more pleasant and attractive environments for the community to enjoy and thrive in.
  • Our efforts in revitalising fresh markets help evolve Hong Kong’s traditional market experience to one that offers greater convenience, hygiene and a sense of community." Visit our "Growing Brighter: The Bold New Spirit of Hong Kong's Fresh Markets" website to know more about this award-winning project, and how we continue to improve the lives of those around us.

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