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Marketing Events And Promotions

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​Link’s aspiration to link people to a brighter future has seen the transformation of TKO Market into a clean and spacious shopping environment for quality fresh produce and ingredients through a series of enhanced facilities. The asset enhancement sets a new milestone with the opening of TKO Gateway Food Lane, Link’s first in-mall food court featuring 20-plus popular eateries catering for the tastes of young and trendy foodies.
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​The trend of making soup and other delicacies from surplus food ingredients is sweeping the world. Committed to linking people to a brighter future and promoting “food wise” culture, Link will open “Souper Kitchen” in May, where celebrity chef Jason Wang has been tapped to prepare four gourmet soups using surplus food collected from Link fresh markets and other fresh ingredients. The event is Link’s latest initiative in making use of surplus food while paying tribute to different types of mother with a bowl of comforting soup in celebration of Mother’s Day. Slated to open across three weekends between 12 May and 27 May at four Link malls and fresh market, “Souper Kitchen” will dish out delectable soups with sales proceeds going to Food Angel. Not only will it benefit the needy, the initiative also serves to build stronger family bonds around the local Chinese soup culture. 
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​Over 650 dog owners and their doggies attempted the Guinness World RecordsTM for a new world record of the “Largest Photo Album” recently on 25 March 2018 featuring their precious travelling memories together in a 5m(W) x 6m(H) photo album, marking the seventh world record set at Stanley Plaza. This was held in conjunction with Link’s Stanley Plaza annual “Paws by the Sea” themed this year as “Paws on Tour”, making it Hong Kong’s first seaside travel and camping experience. Commemorative certificates of appreciation were presented to all participants after the record breaking challenge.
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​To usher in the Lunar New Year, Link’s Temple Mall has created the ‘Pinwheels of Good Fortune’, an auspicious installation crafted from 16,888 pinwheels. Standing 6.8 metres tall in a rainbow-coloured figure-of-eight formation, and attempt to set the Guinness World Records of ‘the world’s largest pinwheel display’, this is a must-see spot for visitors and shoppers to celebrate a prosperous Year of the Dog.


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