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Marketing Events And Promotions

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​LINK is committed to “Linking People to a Brighter Future” and bringing a diversified retail and lifestyle experience to all. After property revitalization, T Town (formerly known as Chung Fu Plaza) has taken on a new brand identity. This is Link’s largest shopping center in Tin Shui Wai, and a series of exciting launch activities will be held from 22 September to 5 November, including Hong Kong’s first “Real-Man Giant Pinball Adventure,” a 3D Trickeye Art Experience Zone designed by famous Singaporean artist Ben Qwek, a T Town Mobile Truck traveling around various districts in Hong Kong, and much more! Come and enjoy the dynamic new T Town in Tin Shui Wai.
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​Temple Mall, Link’s flagship mall in Wong Tai Sin, is a stone’s throw away from one of Hong Kong’s most iconic tourist attractions – Wong Tai Sin Temple. From 21 September to 12 October, the Mall has organised the “Love in the moonlight” campaign featuring Mid-autumn Festival lanterns and the worshipping custom of “Yue Lao”, the deity of marriage and love in Chinese mythology. With photo zones showcasing lantern and red string motifs in the Mall’s North and South blocks, local and overseas visitors will be treated to an enchanting experience linking creativity with traditional customs as a tribute to the unique fascinating culture of Wong Tai Sin District. In partnership with Sik Sik Yuen, a charitable organization that operates  Wong Tai Sin Temple, Temple Mall will give away free Fortune Sachet or Fortune Hand Strap* to customers who present a red string after worshipping Yue Lao at Wong Tai Sin Temple. These two emblems of love make wonderful mementos for loved ones or oneself. 
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​Behold “The Ghost Ship”, the one and only free Halloween event that features an environmental conservation concept! Organised by Lok Fu Place, the campaign invites visitors to raid a submerged illegal fishing vessel to search out valuable resources to save the human race. In its first collaboration with The Nature Conservancy, the event also offers games revolving around environmental conservation to raise awareness and stimulate a love for the earth in the community.
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​Setting out to ‘Link people to a brighter future’, Link has become an integral part of Hong Kong by connecting all walks of life in the community. This mission gets a colourful treatment time and again as exciting new initiatives spring up to engage the whole community. This year, Link further confirms its commitment to bringing all members of society closer together with ‘Link Community Tour’. As fun-laden as it is socially constructive, it invites international visitors and local residents to explore the city’s hidden gems in a series of interactive journeys in various districts, with a view to promoting social inclusion through an immersive experience which encourages participation amongst locals and visitors as well as the physically-challenged.
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Link’s Stanley Plaza offers a total shopping and lifestyle experience. It is transforming into an outdoor Beer & Fitness carnival this summer, showcasing a variety of free games booths as well as yoga and fitness classes on 26 & 27 August. Inspired by Beer Yoga, the newest fitness craze spreading across the world which combines the joy of beer and fitness,  Stanley Plaza’s Beer & Fitness Party is proudly introducing the brand new form of yoga, Beer Bottle Yoga – and its family-friendly alternative, Juice Yoga – for the first time in Hong Kong. Other highlights include live music and dance shows, which will add excitement to the party along Stanley’s waterfront promenade. In order to encourage visitors to take public transportation to Stanley Plaza, free round-trip shuttle bus service between Stanley and Admiralty is available. For more details, please call 5241 5210 at the appointed time or visit Linkhk.com.
 
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